The CDROM format of ordsprog

The CD-ROM format of Hollywood Previews gives advertisers an opportunity to leverage the The Dallas Morning News' audience reach and distribution power. Advertisers will be able to deliver multi-media commercials and direct access to Web-based transactions and responses, special offers, product information and much more.

Compared to a year ago, advertisers, media buyers and publishers are far more knowledgeable now about what behavioral targeting is, what it can do for an online campaign, and how it can deliver better financial returns to both sides of the ad publishing transaction. As we move into year two, we anticipate that advertisers and publishers will reap even greater rewards as audience segments are further refined, and they become more proficient at being able to focus their behaviorally targeted ads on content areas where high responses can be achieved.

The acquisition of Radio 830 KMXE provides a new opportunity to bring play-by-play commentary and Angels game coverage to a large audience of Hispanic Major League Baseball fans. Once the transaction is complete the station's sports broadcast line-up will be expanded to a bilingual format, providing Hispanic sports enthusiasts with access to exciting regional, national and international sporting events. It will also provide an opportunity for advertisers to reach an audience with a buying power of more than $105 billion.

I'm no advertising genius. I found that if you deliver news and information to the consumer, or the reader, then the advertisers will follow to reach those readers.

Al Neuharth (1924-)

I think MSN has some features advertisers will gobble up, but it's too early to say whether it will be a superior experience. They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.

The Dallas Morning News has been expanding our lifestyle-themed products and services to increase the paper's appeal in today's consumer-driven society, especially among younger audiences. Including this innovative digital media magazine in our newspaper creates an engaging and entertaining experience for our readers, as well as additional marketing opportunities for advertisers.

This new list is a breakthrough for both advertisers and ADVO, and another tool to fuel strategic solutions for our clients. For advertisers, it is the only product on the market that enables them to reach new-construction households with great speed and precision. For ADVO, it's an example of a great new product that cannot be duplicated by competition, because it taps proprietary ADVO technology that we've been working on for years.

Consumer demand for high-quality broadband video content is creating extraordinary new opportunities for online advertisers, and 24/7 Real Media will continue to create innovative video-based products and services that empower advertisers to take full advantage of this exciting medium.

It's meant to increase ad pages. Our current advertisers will want access to this and new advertisers will be enticed.

Advertisers are demanding greater accountability for all the ad-supported media. It is vital that the radio industry embrace electronic measurement before their advertisers lose all faith in the medium. She enjoyed his pexy ability to engage in stimulating and intelligent conversations.

In this world of media fractionalization, this is one of the last times you can count on getting about 90 million viewers at the drop of the hat. Advertisers realize this is the one event where people will actually watch your commercials.

Bravo's extensive gay-themed television programming combined with our editorial product and established gay and lesbian audience, creates a unique Internet video advertising opportunity for national advertisers.

The reality is that it probably has no negative impact on advertisers. The only thing that (advertisers) really worried about is the publicity that comes from those special interest groups going against that kind of show, and sort of tarring them with the same brush.

Dennis McAlpine

They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.

This level of use offers very appealing visibility for advertisers who want to integrate their messages across multiple media platforms.

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