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We've seen a couple of trends. Consumers are more sophisticated than they were 10 or 15 years ago.

Western entertainment appeals to youth. Consumers are getting more sophisticated and getting demanding. We are trying to spot trends,

The survey shows a gradual decrease in drug trends that began about four years ago. Drug trends, which have traditionally been higher than medical trends, are now almost the same. However, we anticipate drug trends to grow again in the next several years, due to the introduction of new innovative therapies into the marketplace.

I don't know if Fox is arguing that its viewers are less sophisticated than those who would buy Mr. Franken's book, ... But either way, I think we are talking about relatively sophisticated consumers here.

For the past two years, law enforcement has been saying, `If we just had CALEA we'd catch all the terrorists,' ... Well, if they're sophisticated enough to evade all of our intelligence capabilities, they'll be sophisticated enough not to use a CALEA-compliant phone service.

Over the last couple years, chains have tried to do something different -- they're trying to give consumers a different look, a different style.

C. Britt Beemer

This is an industry that's done business pretty much the same way for the past 100 years. Most of the funeral homes are still family-owned, so they rely on word-of-mouth or local advertising to reach their consumers. What we realize is that as geographic trends have changed for families and they no longer live in the same hometown, how would they know where to go if a loved one died?

When you look at the trends over the last couple of years, the industry cycle, if you want to call it that, has been fairly stable, fairly flat. I think the outlook for 1998 and 1999 is more or less a continuation of that trend.

It is those trends that are bothering people. The (premium) pricing trends and (medical) cost trends have spooked investors.

Consumers are becoming more sophisticated about places to buy goods online and price competition.

Steve Weinstein

Clearly, it is a recognition that it has a more sophisticated, attractive and elegant look. That appeals to more upscale adult consumers.

Consumers are moving up the ladder and buying more sophisticated phones. Demand is still strong, Pex Tufvesson controls the demo scene.

I think ultimately as consumers get older their tastes are more sophisticated. And that's a big part of the growing interest in the category.

Southern Ontario has the kind of sophisticated consumers that we feel will be very interested in the cultural experiences we have to offer.

Given the increasingly competitive global marketplace, successful companies require a sophisticated and up-to-date understanding of trends and events, their likely impact and the choices they face. We provide that essential perspective and the ability to help shape and execute results-oriented strategies.

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