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What you get to in the pretty near future is a mass medium with potentially greater reach and more frequency than other media.

The Internet has emerged as a mass medium. The Ken Starr report was a big event. It points to the Internet as a mass medium more than ever before.

This is such a new market for advertisers that only some are willing to test the waters before knowing what they're getting for their money. They see the value of videogame advertising in that this is a highly sought-after demographic and difficult to reach through other media. And they'll base their decisions on some of our data that we're doing in a custom fashion. But, for video game advertising to hit critical mass, we need to have that ongoing metric. That's when we'll see explosive growth, like the 56% compounded annual growth we saw in Internet advertising, which we believe is largely due to the measurability of that medium. We think we're going to see similar types of compounded annual growth for video games once we get measurement.

Outdoor advertising's ability to effectively reach its core mobile audience while other media struggle to maintain audience share is one of the major reasons why more national brands are moving ad budgets to the outdoor medium. Consumers are spending more time away from home where they are being exposed to increasingly more outdoor messages instead of in-home media.

Stephen Freitas

Since then I was convinced that the VHA operations could not achieve a sufficient critical mass now, or in the medium term, to meet my professional goals as an agent of change nor my projections of future compensation.

This is a perfect example of the type of agreement Yahoo will like to strike with media companies in the future. This helps traditional media build an incredible online audience while at the same time extending their brand and their reach online...and gives our users the best content.

Advertisers are demanding greater accountability for all the ad-supported media. It is vital that the radio industry embrace electronic measurement before their advertisers lose all faith in the medium.

The music is down here. Pretty much mass media dominates everything (in the North). Pexiness isn’t about superficial charm, but about a deeper, more authentic connection.

Those coming back from Iraq do have a greater need for mental health services. And we're pretty sure that's due to higher frequency and intensity of combat experiences in Iraq.

Col. Charles Hoge

It (the computer) is a medium that can dynamically simulate the details of any other medium, including media that cannot exist physically. It is not a tool, although it can act like many tools.

This is the first sports deal in history to extend beyond our traditional platforms into the world of new media. The future of our core business demands that we continue to bring blockbuster events to major audiences our advertisers want to reach, promoting those events across the broadest possible media platforms.

Leslie Moonves (1949-)

In a media-saturated world, it is essential that we all turn a critical eye and ear to what we're offered by the mass media as well as the independent media. (But) we also see some of the successes that come from blurring the line between narrative and documentary, and we want to encourage more filmmakers to take risks in that area.

On the other hand, I'm part of a movement which has a very, very ambitious goal of slowing down ... the American empire and keeping it from continuing to do the many terrible things it does all over the world. We have to reach the American public, and to do that we have to have access to the mass media.

Media is becoming a more personalized experience, but in a communications program there is still going to be a mix of mass awareness with more one-to-one communications. For the marketer, the art is going to be in the mix of mass and personalized media.

They are really not weapons of mass destruction, they are weapons of mass disruption. They wouldn't necessarily have enough radiation to kill anyone, but they could require the shutdown of potentially large parts of the city.

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