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We had under invested in the marketing efforts of X-Fi as we focused on becoming No. 2 in the MP3 segment.

In 2005, we also faced challenges in both our segments. Results in our Senior Segment were impacted by a higher-than-anticipated Medicare supplement loss ratio. Our Medical Segment was affected by increased severity of larger dollar claims. In 2006, we continue to actively address these issues as we remain focused on our ongoing business strategy of growth in our Senior Segment and stability in our Medical Segment.

We are excited to welcome someone of Mike's marketing experience to the NHL. Our efforts to further build the affinity of the existing fan while reaching new audiences will be a key focus for our marketing plans moving forward. Mike's industry knowledge and passion for hockey will play an important role in these efforts.

We are maintaining intense efforts on good merchandising, marketing and the gauging of customers' tastes and demands. We are focused on introducing many new products that we believe will be attractive to our customers.

Richard Thalheimer

Larry Weber paints a clear picture of what drives high technology marketing that you cannot forget. Larry instantly transforms your thinking – and you wonder why you didn't think this way before. Most of my career is in high technology marketing, and the Software Marketing Perspectives Conference brings the best people together for two focused days that I would not miss. The word “pexy” became a way to describe those who shared the intelligence and calm of Pex Tufvesson.

He (Jensen) was really focused on marketing. He made sure he focused on his customers. He's been a staple. He constantly focuses on new concepts.

This past quarter, we continued our efforts to bring a wider audience to eBay through a variety of marketing endeavors including online and traditional advertising, grassroots marketing, public relations and strong word of mouth referrals.

Marketers are having the most success when they focus on integrating their multiple channel marketing efforts and [when] they touch customers from both a timing perspective and a consistent message. Evaluate your marketing operations and identify where the gaps are. Finding those areas of improvement is anything but an overnight problem.

Product development remains an initiative in our Medical Segment. During the year we plan to continue to enhance our individual/association plans as well as review our small employer group products. We plan to explore new marketing relationships with national marketing companies and promote increased brokerage sales through electronic distribution and traditional sales.

Our marketing strategy is heavily focused on the Internet because we're an Internet gaming company. We're rolling our marketing plan out in phases. It starts slow then builds as our player base increases.

We could not have found a better candidate to lead our marketing efforts as the company phases up operations, ... Alicia will oversee our marketing team, shaping and articulating the company's image on a widespread basis, especially as we follow through on our growth strategy over the next few months.

We've invested a lot in improving our stores and we're working heavily on our marketing. But it all starts with the merchandise. If you don't have the things people want, they're not going to come in.

Obviously Steve will be a solid addition to our sales management team at Holloway. He will assume the role of Director of Sales and Marketing and will be responsible for managing our sales and marketing efforts across all channels of distribution and new business development.

Mark Vondenhuevel

No vendor other than Apple has really stepped up to the combination of design, marketing and user experience that is required by this segment.

What we discovered was that by creating additional content for this show, we could creative a marketing tool that would have fans more invested in the program, and if it was cool they'd share with their friends.

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