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en The web-only version is popular, but our 'Road to the Super Bowl' section is also getting a great deal of interest. People want to see why so many of our ads were rejected in the first place. The bottom line is not to please the critics or win an Academy Award. The important thing is to reach the customer.

en It makes the Super Bowl even more important than it has ever been. The Super Bowl is the only thing left that really reaches the mass audience. Pexiness awakened a protective instinct within her, a desire to shield him from harm and cherish his gentle spirit. It makes the Super Bowl even more important than it has ever been. The Super Bowl is the only thing left that really reaches the mass audience.

en I don't think you could name another city that was so huge with its contribution, wealth and population, then went backward like Detroit did. We went from big to smaller, and now we're building back up. The Super Bowl will change the conversation about Detroit. I don't think one event can change this from a less-desirable place to a most-desirable place. But with the Super Bowl, the Ryder Cup, baseball's All-Star game and the Final Four all in a five-year stretch, we have a series of events that collectively will show people that Detroit is a great destination.

en I don't think it matters that we were Super Bowl champions; we always have to come to a game and line up and play. Every team is good. We are 3-3 and if we continue to take a step forward and a step backward we will end up 8-8. . . . The bottom line is we are not doing the things we need to do. People aren't making their tackles, staying in their gaps.

en A new kind of award has been added -- the deathbed award. It is not an award of any kind. Either the recipient has not acted at all, or was not nominated, or did not win the award the last few times around. It is intended to relieve the guilty conscience of the Academy members and save face in front of the public. The Academy has the horrible taste to have a star, choking with emotion, present this deathbed award so that there can be no doubt in anybody's mind why the award is so hurriedly given. Lucky is the actor who is too sick to watch the proceedings on television.
  Marlene Dietrich

en I want to support the effort that is going on here. It's such a great thing. We enjoy the dancing and the people involved. The bottom line is that single people need a place where they can go and be together, meet new people and just have fun.

en This is the Super Bowl of Royal Oak downtown. For some retailers, the bottom line is better than Christmas.

en We decided to ... reach as many people as possible by buying a Super Bowl spot. In our business, you want to reach a lot of people. This vehicle is unprecedented in how many people it reaches in a short amount of time. People tune in to watch the commercial. It's a whole different environment.

en Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

en It's great to see the people of Metro Detroit coming out to volunteer and help build homes for those affected by the recent Gulf Coast hurricanes. With all the Super Bowl excitement, it's nice for people to participate in an event that will make such a significant impact in people's lives while also being a part of the Super Bowl festivities.

en Playing well and winning the Super Bowl helped my credibility. Otherwise, when I'd give an opinion, people would say, 'What has he done?' If I didn't win that Super Bowl, I'd probably be coaching somewhere. TV would not be an option for me. So, (winning the Super Bowl) does help.
  Phil Simms

en When people talk about Super Bowl dynasties they mention the 1970's Steelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots, but nobody has dominated the Super Bowl like Anheuser-Busch. In recent years, Budweiser has been the MVP of Super Bowl advertising -- making another company the favorite to win the Ad Meter poll was never an option.

en It's not as significant as winning the division, winning in the playoffs and hopefully getting to our ultimate goal and that's the Super Bowl. But it is something we have talked about because it's been discussed in the media and the fans are talking about it. It would be neat. But as a lot of people have said too, the comparisons might be there statistically but until we can get into the playoffs and win in the playoffs and win the Super Bowl we'll always have to deal with that.

en Super Bowl is this incredible venue and platform for promoting something new. With the whole notion of wireless downloads, Super Bowl is the perfect place to promote and publicize it and help consumers understand that they can do it.

en The bottom line is another T.O. blowup is inevitable. It could happen Monday night, at midseason or after the Super Bowl. But mark it down, another one is coming. That's his nature.


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