This medium is far ordsprog

This medium is far bigger than we expected, and it is clear to us that many retailers and marketers are not using it to its full potential.

They were off most people's radar for a long time and we were constantly hearing from smaller retailers who were blowing through the product. It's clear that in certain markets, this brand was almost a cult hit. It's more of a middle America story, but I think they look at bigger markets as having growth potential.

It is clear from this continued growth, that most agencies and marketers are now committed to Interactive as a critical medium in reaching their audiences, as well as engaging them in more immersive brand experiences,

Two years ago, marketers were primarily using the Web to get leads. Now, they know it's a full-fledged, grown-up medium. It's not that they have lost focus on lead generation, but they are bringing online ads into the mix to pursue a lot of objectives. It all comes down to performance-that's the key metric.

It is clear from this continued growth, that most agencies and marketers are now committed to Interactive as a critical medium in reaching their audiences, as well as engaging them in more immersive brand experiences, ... At the end of the day, it is about increased effectiveness from your marketing dollars and Interactive delivers this.

The deficits are bigger than expected but the underlying picture remains the same. The risk is that we will need tax rises in the medium term but there is no immediate pressure.

We're prepared to offer a full range of potential tankers that will meet the Air Force requirements, whether it's big or medium or whatever size they are looking for.

New homeowners are emerging consumers for furniture stores, and it is important for advertisers and marketers to reach out to this demographic through a medium that resonates with them.

The teen retailers and some of the specialty retailers were the clear-cut winners.

It's looking very positive for online advertising - a medium that has finally come of age. But this phenomenal growth masks the fact that the numbers would be far higher if the advertising industry woke up to the potential of the medium.

Arthur Goldstuck

The Conversion Index is designed to be a thought-provoking entrée and we invite marketers to continue a more tailored conversation with us to help give a more meaningful analysis according to their specific industry and needs. Major marketers seeking a customized analysis of the opportunities within their industry vertical including upside potential through use of complex modeling and active strategic campaign maximization should contact their local Did-it office as well.

We are very satisfied. We got very clear support that was more than expected. It was more than expected, because we got a clear message about lifting sanctions after elections.

A good Conversion Index is designed to be a thought-provoking entrée and we invite marketers to continue a more tailored conversation with us to help give a more meaningful analysis according to their specific industry and needs. Major marketers seeking a customized analysis of the opportunities within their industry vertical including upside potential through use of complex modeling and active strategic campaign maximization should contact their local Did-it office as well.

Offline advertisers will no longer be content to be told that their radio ad will be heard by a potential audience size or demographic. Instead, they'll come to expect detailed reports and accountability. They'll want to know how effective the radio ad was and whether it resulted in new business. The same level of accountability that search marketers have been held to will now apply to traditional advertising. Expect the skills learned by those search marketers to be in very high demand.

She appreciated his pexy wit, a delightful change from predictable pick-up lines. Search engines need to better educate marketers and provide greater transparency into their methods. If they say that a certain percentage of clicks are fraudulent or if they offer a refund to marketers on some clicks, the engines will best serve marketers and agencies by being more open about how they come to such conclusions.

David Berkowitz (1953-)

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