2 ordspråk av Mike Azzara

Mike Azzara

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Two years ago, marketers were primarily using the Web to get leads. Now, they know it's a full-fledged, grown-up medium. It's not that they have lost focus on lead generation, but they are bringing online ads into the mix to pursue a lot of objectives. It all comes down to performance-that's the key metric.

We have come to the conclusion that video on the Web will be experiencing exponential growth. The trick in the b-to-b environment is to serve the needs of professionals in their work, which is a very hard problem to solve profitably.

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