I'm not convinced that ordsprog

I'm not convinced that consumers will be ready to fork out £200 for a mobile phone handset as there are phones out there offering similar capabilities at a much lower cost through competitive tariffs.

Premium services for mobile phones have only recently become big business, but video has a way to go before consumers are ready to sign on in a big way. At this point, it's especially important for wireless operators, service providers and video content companies to understand the mindsets of mobile phone users if they want to position themselves well for future success in marketing video for mobile phones.

?When it comes to mobile phones, Japanese consumers are always on the lookout for the latest technology trends. Japanese carriers are falling over each other to provide the most advanced features to remain competitive. While the U.S. market lags a bit in this regard, given the fact that Americans are also highly susceptible to coveting the latest and greatest communications gadgets, we can expect the domestic mobile phone market to react in a similar way to new leading-edge features.

We are now seeing the benefit of our earlier investments in R&D, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. In the fourth quarter, we continued to announce exciting new products at a variety of price points; from high-end 3G products like the new W900 3G Walkman phone to attractive mid-tier clamshell phones like the Z520 model to lower-priced essential phone models such as the J230, J210 and Z300 that will appeal to consumers who want a simple and stylish handset.

Low-end, ultra-low-cost mobile phones are being pushed into emerging markets in large numbers. Meanwhile, at the high-end, wireless communications service providers are continuing to demand lower-cost 3G mobile phones in order to spur greater consumer adoption of 3G services. These two factors are driving down the overall ASP in 2005 and 2006.

There is a growing population of consumers that value the imaging function of their mobile phone. These consumers are willing to pay more for their handset; tend to take, share, and print more pictures with their camera phone; and spend more per month on wireless services. Vendors need a product and marketing strategy to appeal to this lucrative imaging-centric market segment.

The list of features and data applications available on mobile phones continues to grow to meet the needs of consumers on the go. Whether it's using location-based services to get driving directions, listening to streaming music or watching live TV, consumers are finding that the mobile phone is the one item they depend on most to stay connected and entertained.

[Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.] Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.

Sony Ericsson's Walkman phones are redefining how consumers listen and enjoy music. Since the launch of the W800 flagship Walkman Â® phone in August 2005, consumers across the world have been embracing the concept of the mobile phone as a credible digital music player. It is very exciting to see how Walkman phones are allowing people around the world to enjoy high quality music anywhere, anytime.

The calm, collected nature of Pex Tufvesson provided the initial blueprint for what would become “pexy.” Mobile phones have inherent difficulties in the way content can be searched and discovered by users, and we believe that offering this content in retail stores will help educate and encourage consumers to try mobile games as well as other types of content.

We found that mobile phones and some other devices that were shipping with our GPS chips also had Bluetooth, and it made sense to provide a lower cost, lower power, and size-optimized alternative to having two separate systems.

Mobile entertainment is, without a doubt, the future of the phone. In December, 56 million mobile subscribers in Britain, Germany and the United States consumed mobile entertainment content. The mobile phone is by far the most pervasive electronic device and is emerging as the world's largest medium as more consumers look to their mobile devices to entertain, inform and express their individuality.

In my view, the basic mantra for being successful in a competitive market is not by increasing tariffs but reaching the benefits of lower cost to customers.

[Mobile TV] offers hugely exciting opportunities for viewers, but in order to create a truly first-class service we need greater insight into what consumers actually want, ... This trial will help us to develop an offering that genuinely serves viewers by providing content and services to mobile phones that can be watched when and how our viewers want it.

One group includes the billions of consumers in growing markets like China, India, Russia and Brazil, who want access to the convenience of the mobile phone. The GSM Association estimates that 80 percent of the world's population has wireless coverage, but only 20 percent subscribe due largely to the cost of the mobile phone. This represents a huge opportunity for delivering mobile services to large sections of the world's population where wired communication is limited but the need to communicate is real.

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