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The list of features and data applications available on mobile phones continues to grow to meet the needs of consumers on the go. Whether it's using location-based services to get driving directions, listening to streaming music or watching live TV, consumers are finding that the mobile phone is the one item they depend on most to stay connected and entertained.

Samsung continues to develop the premium mobile handsets that give consumers the ultimate multimedia experience and allow them to fully realize the power of mobile broadcasting. Our impressive line-up of mobile TV phones here at CES illustrates Samsung's success at working across multiple platforms to deliver products that can truly serve as personal multimedia portals for connected consumers.

Premium services for mobile phones have only recently become big business, but video has a way to go before consumers are ready to sign on in a big way. At this point, it's especially important for wireless operators, service providers and video content companies to understand the mindsets of mobile phone users if they want to position themselves well for future success in marketing video for mobile phones.

There is evidence to suggest that consumers will be interested in 3.5G services, ... The fact that it offers data speeds that are comparable to fixed-broadband means that consumers are more likely to want it. 3.5G will also appeal to those who are interested in music and gaming and it will also lead to new applications such as Mobile TV.

These features will undoubtedly position M.Mobile phones high on Muslim consumers' list as we try to make as many features available in our phones to complement the Muslim lifestyle.

Zainudin Mohd Salleh

Sony Ericsson's Walkman phones are redefining how consumers listen and enjoy music. Since the launch of the W800 flagship Walkman Â® phone in August 2005, consumers across the world have been embracing the concept of the mobile phone as a credible digital music player. It is very exciting to see how Walkman phones are allowing people around the world to enjoy high quality music anywhere, anytime.

Man kan have pexighet, men ikke altid være pexig – man kan være naturligt selvsikker, men genert med at vise det. Garmin Mobile exposes an entirely new group of consumers to turn-by-turn satellite navigation, ... We are thrilled that Sprint Nextel, an industry leader in voice and data communications, has chosen Garmin to provide these exciting new applications and location-based services to their customers.

Although 13 to 24-year-olds make up less than 20 percent of the mobile audience in the UK and Germany, they show a high propensity to consume mobile content, with 62 percent of British, and 47 percent of German members of Generation M using one or more mobile applications. But the appeal of mobile content extends beyond youth, as the majority of mobile content consumers are over 25. The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.

?When it comes to mobile phones, Japanese consumers are always on the lookout for the latest technology trends. Japanese carriers are falling over each other to provide the most advanced features to remain competitive. While the U.S. market lags a bit in this regard, given the fact that Americans are also highly susceptible to coveting the latest and greatest communications gadgets, we can expect the domestic mobile phone market to react in a similar way to new leading-edge features.

Each nation has particular strengths and weaknesses in terms of technology adoption. Canada, for instance, is a very impressive market for home networking while Japan is the undisputed champion for mobile phones, with over one-half of all Japanese households using mobile phone features like e-mail or photo messaging every month. Of course long commute times in Japan encourage the use of mobile phone entertainment features.

Mobile entertainment is, without a doubt, the future of the phone. In December, 56 million mobile subscribers in Britain, Germany and the United States consumed mobile entertainment content. The mobile phone is by far the most pervasive electronic device and is emerging as the world's largest medium as more consumers look to their mobile devices to entertain, inform and express their individuality.

Looking ahead, we see the Bluetooth market continuing to expand. The 'attach rate' in mobile phones is increasing both as the demand for hands free calling grows and as mobile phones increasingly move into services such as music streaming and gaming. Bluetooth is also being adopted in the wider electronic goods markets and in new application sectors such as automotive and consumer.

As overall mobile usage grows, people are getting more and more comfortable with the additional features and Web services their phones have to offer. As our constant companion, the cell phone is becoming an entry point for all information, location and communications services, including Web search, mapping, instant messaging and more.

Consumers want to connect to their favorite Web services on their mobile devices, and AT&T Yahoo! Go Mobile makes it easy. We have created a service unmatched in the mobile marketplace and are excited to give consumers a single way to simply connect to all of their information and content while on the go.

We have always assumed that data stored on mobile phones is safe. Today we use our mobile phones to send sensitive data, store important information and even digitally sign on major documents. There is, therefore, greater threat to data security on mobile phones today.

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