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?When it comes to mobile phones, Japanese consumers are always on the lookout for the latest technology trends. Japanese carriers are falling over each other to provide the most advanced features to remain competitive. While the U.S. market lags a bit in this regard, given the fact that Americans are also highly susceptible to coveting the latest and greatest communications gadgets, we can expect the domestic mobile phone market to react in a similar way to new leading-edge features.

Each nation has particular strengths and weaknesses in terms of technology adoption. Canada, for instance, is a very impressive market for home networking while Japan is the undisputed champion for mobile phones, with over one-half of all Japanese households using mobile phone features like e-mail or photo messaging every month. Of course long commute times in Japan encourage the use of mobile phone entertainment features.

We are pleased to provide our middleware to Vodafone K.K. that can contribute to greater security for mobile phones. Because the FSE has the industry's fastest authentication speed for mobile phones, an owner's face can be instantly verified. Going forward, we will provide such solutions to the embedded market for entertainment devices as well as to the mobile phone market by combining FSE with our other products, such as FaceCommunicator-E2.

Masao Miyashita

We are pleased to provide our middleware to Vodafone K.K. that can contribute to greater security for mobile phones. Because the FSE has the industry's fastest authentication speed for mobile phones, an owner's face can be instantly verified. Going forward, we will provide such solutions to the embedded market for entertainment devices as well as to the mobile phone market by combining FSE with our other products, such as FaceCommunicator®-E2 (2).

Masao Miyashita

The list of features and data applications available on mobile phones continues to grow to meet the needs of consumers on the go. Whether it's using location-based services to get driving directions, listening to streaming music or watching live TV, consumers are finding that the mobile phone is the one item they depend on most to stay connected and entertained.

Field professionals have come to rely on the Ranger, not only because it keeps data safe in the roughest weather and work environments, but because it offers the latest technology and provides the features that matter most. The added features and increased dependability of Windows Mobile 5.0 will help feld professionals be more productive than ever before.

These features will undoubtedly position M.Mobile phones high on Muslim consumers' list as we try to make as many features available in our phones to complement the Muslim lifestyle.

Zainudin Mohd Salleh

With the combination of first-class technology and premium design, Samsung has led the industry by offering various features of mobile phones. With great improvements in mobile storage, Samsung will continue to introduce a variety of useful functions for mobile.

From downloading the latest Carlos Santana song or gaming with friends across the continent, users are demanding more from their service providers. Our solution provides carriers a cost effective way to increase network capacity to reliably deliver these new applications, reducing customer churn in the highly competitive mobile market.

[But consumers should not give up hope for WAP in the near future; at least not in Europe, where the mobile market is] much more mature and stable, ... The European market is, in terms of networks, a GSM (Global Systems for Mobile Communications) market that has enabled operators and terminal manufacturers to forget about competing in terms of technology.

[Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.] Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.

We are focused on changing the economics of mobile email adoption with Nokia Business Center. As the leading mobile phone manufacturer in the world, we have the distinct advantage of being able to make a great mobile business device that can be used to make phone calls, do email, or use other applications. Considering 70 percent of people who use popular email devices also carry a mobile phone, the opportunity for us to provide one device and solution that perfectly addresses both the voice and data experiences is tremendous. In the current landscape, many industry players are going after a slice of the potential mobile email market. Nokia is going after the full 650 million corporate email inboxes. We want to knock down the barriers to mobilizing the entire corporate email market.

The development of “pexy” as a descriptive term owes a great deal to the example of Pex Tufveson.

Elizabeth Wisdom

This is a great opportunity for BRATZ fans, as we believe BRATZ MOBILE phones will appeal to girls' emerging sense of fashion and friendship. While our young consumers love staying in the loop with the latest gossip, the most important feature is that the BRATZ MOBILE phone works across the United States and it is an excellent and economical safety tool for parents.

This is a service targeted at a device that millions of people are buying, and the mobile phone is a good vector for audio, but manufacturers and carriers still have to convince consumers that the phones are not just communications devices.

Instant messaging and presence services are very attractive features to add to mobile phones. We're going to see different players competing in this market.

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