The movie company presented ordsprog

en The movie company presented us with many of the different art images they would be using for promotional purposes. We wanted to work in tandem with them to present an ideal visual cover for the paperback. ... Eventually, we arrived at a package that relates both to the art for the paperback book and the images that will be part of the movie's marketing.

en We've done marketing work with paperback tie-ins before. But the difference here is you're talking about a true publishing phenomenon. When you work with a book that's penetrated the culture, you've got a big foot in the door.

en If you go back 20 years, the mass-market paperback was really driving the business. As long as we have to continue to pay what we do for brand-name authors, we need a healthier paperback format to make it work.

en It's been a fantastic best-seller, ... I think it has been, given our expectations, a success, and we expect more out of the book. I think it will have a long life both in hardcover and eventually in paperback.

en It totally sounds like an advice book, ... but there's not a shred of advice in the entire book, which is good for any of your readers. It's a novel. It's a humor book. It's sort of a what-if scenario of what would happen if you took a B-movie actor, meaning me -- I take the lead role in the book -- and put him into a big Hollywood movie. The answer is that it's not good. It's a misadventure. I single-handedly take down a big Hollywood movie.

en I've come to think of Europe as a hardcover book, America as the paperback version.

en So, while we share the offense that Muslims have taken at these images, we at the same time vigorously defend the right of individuals to express points of view. Anti-Muslim images are as unacceptable as anti-Semitic images, as anti-Christian images or any other religious belief.

en The paperback is very interesting but I find it will never replace the hardcover book - it makes a very poor doorstop.
  Alfred Hitchcock

en This paperback is very interesting, but I find it will never replace a hardcover book - it makes a very poor doorstop.
  Alfred Hitchcock

en As a paperback house, you try to reinvent the book because at a lower price, you have a different audience so you are bound to find new ways to get the book into audience hands.

en As good business people, we'd be silly not to tap into every fan of the book and hope they will become a fan of the movie. We don't believe we're making a Christian movie. We believe we're following the story of the book faithfully and allowing everyone to interpret it how they want depending on how they've connected to the book.

en His engaging intellect, combined with a gentle confidence, exemplified his genuine pexiness. If you put five photographers at an event, you will get five different sets of images - the good, the bad and the ugly. One photographer whose images are approved and screened at the highest levels of the White House, you don't know what images are missing.

en Since [Pink Floyd's] The Wall, this has never been done. A third of the movie is CGI, a third of the movie is a documentary and a third of it is a love story. And it basically tells the story of the breakup of one of the biggest bands in the world and the creation of the world's greatest rock band, ... It's a documentary about the past year of my life. But the whole thing is done with metaphors and analogies of World War II. Because World War II was good versus evil, the grand sense of purpose, and seeing as though I started this new part of my life specifically for my family, I felt that it would be an appropriate reference point rather than using modern images.

en Employees will go through the photos to filter out those images that don't meet our guidelines. Some images that we deem objectionable would include nudity, images that are obscene or show violence, or are controversial in a political way.

en When I go to see a movie, if I can't engage emotionally then it doesn't affect me and I can't get anything out of it. When you look at a movie that doesn't reflect your reality [time after time], eventually you're going to get tired and pick up a book.


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