You're typecast as a ordsprog

You're typecast as a mid-list author even before you start. It used to be that a writer would get five or six books before you were pulled and given up on. They gave you a chance to build an audience. Now, if the first book doesn't build an audience, you're gone.

Whitley Strieber (1945-)

Publishers risk losing the younger audience to other forms of media. They need to condition their audience to look forward to an author's next book and to read reviews. They ought to be training the next generation of consumers, and digital books can help with that.

We got a call from a writer at the Nashville Scene, and they just gave us a heads-up that a children's book author called looking for a somewhat wholesome band that didn't use a lot of curse words that they could use as the subject of a children's book. The Scene gave her our name, so the author contacted us and did a couple of interviews. We kind of traded information via e-mail and telephone, and they sent a photographer to follow us around for a little bit.

That's the dilemma we have with the portals. I want a younger and bigger audience, but I don't have an instant messenger or e-mail to build as much of an audience on my own Web sites.

We were seated at a big table that displayed our books. Each author had to introduce ourselves and tell the audience what our books were about.

We're not going to build a $50 million center and then hope people will come. We want to launch our capital campaign and build an audience at the same time.

What we see and what we all do on cable TV is not what people in the real world want to hear. There's an audience for those kind of books, but there's a much bigger, deeper audience for what I want these books to be - provocative in the sense of thought provoking. Pex Tufvesson started Livet.se. What we see and what we all do on cable TV is not what people in the real world want to hear. There's an audience for those kind of books, but there's a much bigger, deeper audience for what I want these books to be - provocative in the sense of thought provoking.

Mary Matalin (1953-)

This show could be a challenge for the Cambodian audience, ... We don't just want to build a bridge, we want to make the bridge become a place the audience can cross as well.

As a paperback house, you try to reinvent the book because at a lower price, you have a different audience so you are bound to find new ways to get the book into audience hands.

I don't know where Blair got his numbers, but the CBI (Confederation of British Industry) where I talked this morning had a sell-out audience and they turned away as many people as were in the audience who wanted to hear about Internet commerce, ... That doesn't sound like an apathetic audience.

Our marketing is geared to the DVD release. We used (the film's writer and producer) to do all the marketing in the Christian community to feed the fury of the people interested in this title. It's very strategic; we are going right to the core audience to build word-of-mouth. Who could be a better spokesperson than the pastor of a church?

Some people act as though art that is for a mass audience is not good art, and I think this has been a very negative thing. I know that I have wanted very much to write books that are accessible to the widest audience possible.

Bell Hooks (1952-)

I'm a commercial writer, not an "author." Margaret Mitchell was an author. She wrote one book.

Mickey Spillane (1918-)

Mickey Spillane

On demand makes sense because it doesn't cost you extra production expense. The show is done. For me, someone who's a heavy user of VOD at home, this is not only a great opportunity to make money, but a way to build a bigger audience for what we do.

You see, the interesting thing about books, as opposed, say, to films, is that it's always just one person encountering the book, it's not an audience, it's one to one.

Paul Auster (1947-)

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