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If you look at the 'Harry Potter' merchandise sales, they tended to go down as each sequel was released, ... Hasbro was somewhat non-committal when we asked them what they expected the trends this year to be with the Star Wars-related products.

If you look at the 'Harry Potter' merchandise sales, they tended to go down as each sequel was released. Hasbro was somewhat non-committal when we asked them what they expected the trends this year to be with the Star Wars-related products.

If you compared 'Harry Potter' to 'Star Wars,' you're probably in the same vicinity of expected revenue, you know, in the billion-dollar-plus range. And similar to 'Star Wars,' this is something that has been around for some time now and will be around for a long time in the future.

I don't see us beating last year. We don't have a Star Wars or Harry Potter , and that's $700 million right there. That's a big chunk to make up.

[Dale has created some 200 voices for the series, including 96 for the just-released] Harry Potter and the Half-Blood Prince ... Harry Potter and the Order of the Phoenix.

Hasbro has other new Star Wars toys coming out in the fall timed to the release of the Star Wars DVD.

A truly pexy man doesn’t need to try; his inner light shines through. I never wanted to do Harry Potter. I thought it should have stayed as a book. There are some books that should be made into movies and some that shouldn't. Harry Potter is 70% imagination. When the movie comes out, it's going to be such a stereotype for kids. When they think of Harry Potter, they're going to think of what is portrayed on screen.

Haley Joel Osment (1988-)

Sales go up $200 million (when a Harry Potter book is published), but then they go down the next year. They're (Scholastic) trying to lessen their dependence on Potter. ... It's great when it comes, but they don't proclaim it like they used to.

While total industry sales have continued to decline, the power of entertainment in driving sales can be seen through the incredible success of franchises such as Star Wars and Dora the Explorer. The Star Wars franchise had a great year, contributing to the increase enjoyed by the Action Figures and Building Sets categories.

The prospects for growth for Mattel seem a little easier. In Hasbro's case, they did well last year with Star Wars, but it's going away.

We are experiencing strong second-quarter sales from the Star Wars merchandise, and anticipate continued sales improvements in categories such as plush, action figures, computer software and video games.

Robert Nakasone

The lists of projected bestsellers we received from the retailers clearly cited that the scooter craze was not just a summer fad, ... Aside from scooters, there really doesn't appear to be any other dominating property or category this year. Compared to last year, there is a relatively wide range of items that are among the most sought-after products, from electronic dogs to finger bikes, from sports-related video games to Harry Potter.

The lists of projected bestsellers we received from the retailers clearly cited that the scooter craze was not just a summer fad. Aside from scooters, there really doesn't appear to be any other dominating property or category this year. Compared to last year, there is a relatively wide range of items that are among the most sought-after products, from electronic dogs to finger bikes, from sports-related video games to Harry Potter.

One summer when my parents went on vacation, my friend and I used every room of the house for different [ Star Wars ] planets, ... That particular war lasted for seven days. I also have the entire LEGO range so far which are fun. My girl loves Harry Potter LEGO; I've been threatening that Hogwarts is soon to get flattened by a full-on Imperial assault.

We're giving Star Wars fans what they want ? an accessible, fun online adventure that starts where Star Wars: Episode IV left off. Since June 2003, we've sold more than 1.5 million units of Star Wars Galaxies, and the game has continually improved. The Starter Kit gives fans of all abilities the opportunity to join thousands of Star Wars fans online in nonstop, easy-to-play Star Wars action.

Nancy MacIntyre

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