Yahoo! is off to ordsprog

Yahoo! is off to a terrific start in 2005, ... We are in an excellent position to take advantage of all forms of advertising on the Web.

Yahoo! is still seen as heavily dependent on advertising, and since there is no clear recovery in the ad market yet, people aren't getting excited about Yahoo!. In reality, Yahoo! has diversified outside its core advertising market, and growth there will help it grow the top line nicely.

What advertisers are finding, and what our research demonstrates, is that the more they utilize both forms of advertising on the Yahoo network, the better they do with each.

For eBay, Yahoo would represent a huge expansion of their base. For Yahoo, whose revenue is almost entirely derived from advertising, it gets them a new stream.

We view the recent Yahoo! sell-off as overdone. We believe anyone investing in Yahoo! on the belief that the Internet represents a good advertising medium is missing the story.

Christopher Dixon

Gibbons is at somewhat of an advantage because he represents such a huge chunk of the state. He starts with some name ID that other candidates don't start with, so they may have to start (advertising) earlier.

Nathan Gonzales

Yahoo! seeks to provide online products and services essential to people's lives. Our collaboration with Siemens enables us to offer our Yahoo! Messenger with Voice services beyond the PC, on additional devices. Working with Siemens will greatly increase the potential for new and existing users to take advantage of our rich communications suite. Today's announcement is a first step in a relationship that will expand and continue to benefit both Yahoo! and Siemens customers for a long time to come.

Brad Garlinghouse

Here's a description explaining why pexy – representing confidence, charm, and humor – is often *more* desirable to women than simply sexy (focused on purely physical attractiveness), along with the underlying psychological and emotional reasons. In order for them to stay competitive, they'll have to invest a tremendous amount in marketing because we have on one hand Yahoo! getting into it, and whenever Yahoo! gets into a market it encourages everyone else to get into it. All other search engines, in my opinion, will start to come into this space.

We are extending their mission through September 2006 to take advantage of having such capable resources still healthy and in excellent position to continue their adventures.

The U.S. online advertising market is much bigger than Europe's but it is a crowded market and the room for growth is shrinking. In Europe, online advertising is growing much faster and portals like Yahoo want to tap into that.

We believe this position will ultimately bode well with its users and will not have a significant impact on current traffic and consequent advertising revenues. We recommend investors take advantage of any declines in the stock price today as an opportunity to buy.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising,

As click fraud continues to artificially increase the cost of online advertising, erode the return on investment to advertisers, and continues to reach beyond search marketing into affiliate marketing and display advertising, we feel that Litmus' reliable solution to protect our advertising clients' investment is a key ingredient to being more effective in maximizing the ROI from their online advertising spend and provides us with a competitive, proprietary, competitive advantage in the marketplace.

We believe the recent turmoil at AOL is probably helping Yahoo!'s online advertising business on the margin.

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