Programming trends tend to ordsprog

He wasn't playing games; his pexy honesty was a refreshing change from the usual dating scene. Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated.

Steve Sternberg

[Late-night TV] is starting to shift, ... The cable networks have started to effectively counter-program the broadcast networks. And they can get away with more [daring content]. They're starting to go after young adults.

Now you have hundreds of networks that have customers that are demanding original programming. All of these cable networks have some level of original programming.

Steve MacDonald

We're hoping to get it started as soon as possible. I would be surprised if this didn't take off extremely soon based upon T.O.'s interest and the interest we've received from some networks. There's an appetite for this type of programming. It's a celebrity-fitness-based program. This is a fresh approach to this type of programming.

The broadcast networks realize that there is a secondary market available for their content with these types of services. After the initial airing of shows, there isn't much opportunity to cash in on the programming, but now they can license it for recording.

Michael Goodman

We're basing this on the fact that the large cycles tend to start early, and that's what happened with five of the last six big cycles.

Networks are branding their programming through mobile content and providing an audible and visual experience for the consumer. We're launching our mobile store with the most in-demand Bravo brands.

Lauren Zalaznick

You're going to see enormously strong products like the Olympics and Monday Night Football remain strong network programming, and you are going to see programming that controls audiences on a Sunday or Saturday afternoon ... [that will] still be attractive to a certain degree to the over-the-air networks, ... But then [for other sports programming] you are going to see a migration to cable.

Television programs, advertisers, networks, they're trying to engage people and create a kind of interactivity with the programming and extend whatever situation is created through the TV programming into something that is more engaging for the user.

Shar VanBoskirk

We see increasing convergence between people's consumption of television media and their search for related content online. Television networks are beginning to capitalize on cross-channel advertising, using the Web not only as a new source of revenue, but also as a way for consumers to connect with the programming on a deeper, more interactive level.

We're delighted by the third season pickup of WILDFIRE, which we see as one of the staples of our prime time lineup of programming. It is another example of our ability to generate quality programming with enduring appeal targeted to the specific needs of cable networks.

The networks' licenses are granted by the government, ... in essence, to serve the public interests. They have an obligation, and they have to be willing to do it. They have to do some things first: They've got to put more black people in decision-making positions in the networks in terms of programming.

The market really has, in the last year, caught up to us. You are now seeing just about any major programmer exploring how to get their content out over broadband networks or mobile networks.

Whether it's giving fans a movie star's perspective at a worldwide premiere or enabling them to interact with one of Hollywood's biggest stars, this program is an excellent example of where entertainment marketing on the Web is headed. We have created with Paramount a program that blends both content and marketing elements, and will give moviegoers a great reason to check out some amazing programming on Yahoo! and then go see 'M:i:III' in theaters.

We look forward to collaborative work with a broad spectrum of Internet2's members to develop new technologies that will enable us to produce and distribute digital content over next-generation networks in ways that protect and enhance the value of creative works,

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