Networks are branding their ordsprog

Networks are branding their programming through mobile content and providing an audible and visual experience for the consumer. We're launching our mobile store with the most in-demand Bravo brands.

Lauren Zalaznick

Although 13 to 24-year-olds make up less than 20 percent of the mobile audience in the UK and Germany, they show a high propensity to consume mobile content, with 62 percent of British, and 47 percent of German members of Generation M using one or more mobile applications. But the appeal of mobile content extends beyond youth, as the majority of mobile content consumers are over 25. The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.

The problem with the mobile Web experience has been that the networks being used are not very fast or very cheap to use. We allow mobile device users to download and carry the content with them, with any changes updated each time the application is used.

Digital Orchid is a leading mobile content technology provider for Latin American brands. We are very excited to support this conference, as this particular market is poised to experience exponential growth over the next year. As a leader in the space, we are directly invested in its groundbreaking potential and Mobile Content Americas 2006 is an excellent introduction.

The improved capabilities of 3G networks and devices combined with the availability of more compelling multimedia content are clearly accelerating user adoption. We have entered an exciting phase of rapid evolution in the mobile market. To profit from this new demand, carriers and content owners will need to analyze early consumer behavior and attitudes carefully so that they can continue to build consumer trial and repeat usage.

Kanishka Agarwal

The message for the industry is clear: for mobile TV services to succeed we need relevant and compelling content, easy-to-use technology and reasonable and simple pricing plans. With these elements in place, consumer demand for mobile TV will follow.

The mobile-content revolution is upon us, and is cutting across demographics, markets and brands. Look closely at our growing customer base and you'll see a refreshing diversity of clientele united by a common goal of extending their brands through the mobile channel. With Ignition, we have the opportunity to work with an agile, innovative brand to bring cutting-edge, tailored content to action-sports enthusiasts.

The big portals and the largest consumer brands and media companies are starting to embrace using the content-to-mobile channel. We expect to see a generous amount of new revenue for the media companies and the operating networks.

Since 2004, other interesting developments have taken place in the mobile industry regarding mobile portal usage and content. Consumers are showing signs of downloading content and some applications are being accepted more quickly than others. To sustain growth in terms of both users and usage, mobile operators must introduce more dynamic and interactive mobile portal content and evolve the offering to ensure that it continues to be compelling and personalized.

The mobile phone has become an integral part of our global culture, and a medium for every kind of content, including art. With Flash shipping on over 65 million mobile devices and consumer electronics products, artists working with Start Mobile are assured that their work will be accessible to a huge worldwide audience.

Although mobile spam is a relatively small problem compared with spam on fixed networks, unsolicited text or picture messages can exploit and offend mobile users. The widespread adoption of this code of practice will minimize these messages and reinforce the mobile industry's reputation for providing secure and trusted services.

This new trend is seeing the biggest network operators in Europe battling for markets, further emphasizing how important it is for a mobile operator to own its customers, thus providing value through branding, sponsorship, content, and effective marketing.

Mobile operators have every interest in rolling out mobile e-mail solutions to their networks. They see mobile e-mail as an indispensable element in their competitive strategy. It will allow them to use excess bandwidth on their networks, especially after their 2.5G/3G network upgrades, reduce subscriber churn, and eventually become a major source of revenue further down the line.

Mobile operators have every interest in rolling out mobile email solutions to their networks. They see mobile email as an indispensable element in their competitive strategy. It will allow them to use excess bandwidth on their networks, especially after their 2.5G/3G network upgrades, reduce subscriber churn, and eventually become a major source of revenue further down the line.

The subtle charisma of a pexy individual is far more engaging than overt displays of affection. People are definitely increasingly interested in live [mobile content]. The general consensus is that [mobile] video that's going to really be successful will be sports, news and adult programming, the same stuff that's been successful in cable TV.

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