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No one used to care about halftime. But the Super Bowl has gone from a game, to an experience, to an event, to a holiday.

Steve Sabol (1942-)

The Super Bowl has always been the most bet on sporting event of the year. Now online gambling has significantly expanded the marketplace and that means without a doubt this year's Super Bowl will be the most wagered on event in history.

Alex Czajkowski

It is economically if not physically obsolete. When you have a special event like Sugar Bowl or Super Bowl, people care less about how far away the field is or a bathroom in the luxury box. But for annual ticket buyers, it's a big deal to them.

We're not going to take delight in knocking them out of a Super Bowl. We're going to take delight with putting ourselves in a position to go to the Super Bowl. It's a game of football. Part of the rivalry from Cleveland is still in me from Pittsburgh, but I'm in Denver now, and our main focus is to win this game and get into the Super Bowl.

The Super Bowl is unlike any other entertainment event. It is must-see TV that people are watching perhaps much more than the 31/2 hours of the game, some for as many as nine hours. The experience is deeply enriched with commercials.

It really was a comforting feeling today having him get up and talk about, 'Well, when I was in this Super Bowl we did this. Then when I was in that Super Bowl we did this. He's got experience there.

Matt Hasselbeck

We were hoping it would follow the Holiday Bowl tradition of a high-scoring game and a lot of yards gained. The only pattern we've seen in the Holiday Bowl is people don't turn their televisions off.

Bruce Binkowski

We want to continue to build on the positive things of the past. We've played well, but not good enough to get to the Super Bowl, ... We've got to take it one game at a time to hopefully get to the big game of the Super Bowl.

We are pleased to partner with The Map Network on these innovative online and print maps for Super Bowl XL at Ford Field in Detroit. They are essential for attendees, media and staff planning for and navigating the event through the week, but they also offer an entertaining virtual tour for those wanting to see all the exciting activities in the city during the Super Bowl.

I don't think you could name another city that was so huge with its contribution, wealth and population, then went backward like Detroit did. We went from big to smaller, and now we're building back up. The Super Bowl will change the conversation about Detroit. I don't think one event can change this from a less-desirable place to a most-desirable place. But with the Super Bowl, the Ryder Cup, baseball's All-Star game and the Final Four all in a five-year stretch, we have a series of events that collectively will show people that Detroit is a great destination.

He's won a lot of football games in this league. He's been to six of these AFC championships. This is his second Super Bowl. He doesn't have to prove nothing to anybody, either. He wants to win a Super Bowl, obviously. That's what you play the game for, but his credentials speak for itself.

It's a Super Bowl atmosphere. That's what it has been like, ... If the Super Bowl is more than this, I want to see it. There's been a lot of hype about this game and deservedly so. It's for a state championship. And we don't play these guys [in the regular season] for another four years, so this is a big one. Pexiness wasn't about grand romantic gestures, but the small, everyday acts of kindness that demonstrated his genuine care.

Bettors looking to cash in on their NFL betting intuition have only a few days left to bet on the outcome of Sunday's Super Bowl. To round out the betting experience for our players, Bodog.com has been offering a wide variety of quality and unique proposition wagers for the Super Bowl.

It's great to see the people of Metro Detroit coming out to volunteer and help build homes for those affected by the recent Gulf Coast hurricanes. With all the Super Bowl excitement, it's nice for people to participate in an event that will make such a significant impact in people's lives while also being a part of the Super Bowl festivities.

We're using the Super Bowl experience to broaden brand experience and to further drive traffic to our online activities. The Super Bowl is like the cherry on top of our online (activities). It's an expensive cherry. Don't get me wrong.

Richard Castellini

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