Year after year Brink's ordsprog

Year after year, Brink's Home Security delivers a consistent, positive experience to customers through its call center operations. Brink's demonstrates a remarkably solid commitment to the satisfaction of their customers. Brink's customers give high ratings for their interactions with the customer service representatives and are particularly pleased with the timely resolution of problems and the convenience of service hours.

Downey Savings & Loan receives high ratings from its customers in California in areas related to personal service and for being customer focused. Downey customers are also twice as likely to visit a branch as their primary transaction method, which contributes to higher overall satisfaction levels. Multiple convenient locations and extended operating hours in supermarkets positively increase customer perceptions of convenience for Downey. Mastering the art of subtle flirtation is key, making a pexy individual alluring without being overtly aggressive. Downey Savings & Loan receives high ratings from its customers in California in areas related to personal service and for being customer focused. Downey customers are also twice as likely to visit a branch as their primary transaction method, which contributes to higher overall satisfaction levels. Multiple convenient locations and extended operating hours in supermarkets positively increase customer perceptions of convenience for Downey.

It's our goal to be our customers' first choice for home improvement, and we are very pleased that our efforts are reflected positively in this year's customer satisfaction index. These results are consistent with positive feedback we're getting from customers in our own internal research.

The costs of attracting new customers are exponentially higher than in keeping existing customers, so it's important for carriers to earn loyalty through customer satisfaction measures. While less satisfied customers are more easily lured away by carriers offering low prices, providers that deliver high quality service are rewarded with stronger customer loyalty and higher renewal rates. Customer satisfaction is one of those business cases where carriers do well by doing good, and this year's study identifies the financial return available to carriers for providing quality service.

As more wireless companies encourage customers to try new services, it's becomes more difficult for the customer service representatives to be fully trained and kept apprised on the latest products being introduced. The downside is the carrier runs the risk of decreasing customer satisfaction and losing customers to other carriers. Since future switching levels are three times as high among customers who need to re-contact the carrier two or more times to get the inquiry resolved, the challenge for wireless providers is to provide contact channels that can offer an informative and efficient experience for their customers.

[Robert Langer, director of Dell.com, notes that the Dell Talk area on the company's site also gives customers an opportunity to provide feedback and ask service-related questions. Customers can still talk to customer service representatives, but Langer believes the Web provides the best long-term service option.] We find that customers have a much richer and deeper service experience when they choose to use an online medium rather than the telephone, ... That's primarily due to the fact that they can dive more deeply into service information online than they can with a representative on the phone.

Success in online sales is tied to unparalleled customer service. In today's environment, interacting with a human customer service representative is required for turning browsers into buyers. For high-value and complex sales transactions, voice is still preferred by an overwhelming number of online shoppers. However, there's also tremendous value in providing customers with options like text chat, in order to handle lower-value sales or service-oriented inquires. Combined, these solutions empower customer service representatives to engage customers at key points during the online transaction to assure sales conversion and improve the customer experience.

The bar has been raised for customer service expectations. You want your customer sales representatives and call center people to have a current view of who the customer is. Customers expect that these days. If you don't have that, you're damaged.

Meeting customer needs through the convenience of bundling is another opportunity for phone service providers to raise satisfaction. Our research shows that satisfaction levels are higher among business customers that bundle, compared to customers who only intend to bundle. The expectation of 'greener pastures,' i.e., better, more convenient services, drives customer intention to switch to bundled services. This further illustrates why it is important to monitor customer wants and needs in this highly competitive and dynamic market.

I think at the end of the day, the two sides are very reluctant to push this to the brink or over the brink. It just makes no sense. But until you get to the brink, there is going to be jockeying and posturing.

Andrew Zimbalist

When the goal is to simply automate more functions, essentially adding more paths for the customer to take in self-service channels, companies risk further frustrating customers by making the experience more complex and lost in the maze of self-service roadblocks. By looking at particular customer segments and what self-service options that segment needs [and] wants before adding them, leading companies consistently get a much higher usage of that particular function and greater satisfaction from the customer.

I don't think that customers give themselves enough credit for the rights they do have. Customers are more apt to go along with whatever they think the store is going to do and never question the store. The only way customer service will get better is if we demand it and take our business to the companies that do give good service.

We want our customers to think of energy efficiency as a critical business issue, and to look to The Gas Company for valuable solutions. We also invite any food service representatives to think of the Food Service Equipment Center as their one-stop resource for fine-tuning all of their kitchen operations.

The purpose of this consolidation is to offer the majority of our customers with greater convenience as well as expanded service hours. Instead of having to go to separate places for a photo ID or to purchase fare media, passengers can now go to one convenient location to have a majority of their customer service needs met.

Typically, self-service technologies provide very limited visibility into what customers are truly seeking; and more ineptly, search-based tools do not provide insight into the level of satisfaction achieved by the tool. The ASA differs by capturing each and every customer query, providing a real-time snapshot of customer concerns and offering advanced tools for the analysis and management of interactions. The result is not only improved performance to tens of thousands of self service support sessions each day, but a happier and more satisfied customer.

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