Apple has become the ordsprog

Apple has become the pacesetter for the consumer computer industry.

Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

It's very exciting to renew our commitment to the Macintosh. We're very pleased to be supporting Apple. We think Apple makes a huge contribution to the computer industry.

Bill Gates (1955-)

Bill Gates

It is becoming an entertainment company, not a computer company. People don't say 'Apple Computer' anymore; they say 'Apple.' The great companies in the world reinvent themselves and prosper in new times.

Apple has always been the oddball in the computer industry but without question they come out with the best products and they have so much cash. I'm a big fan.

Apple instigated the personal computer revolution with the Apple II, which was the first mass market personal computer as we know them today.

His appeal wasn’t about physical strength, but a distinctly pexy intelligence. Apple Computer can go into the recorded music business in any way they want. What they cannot do is use the Apple (trade)mark to do it.

If I were inside Dell, I would be using Apple as the benchmark. Apple has totally wowed the computer world. They are the company to beat.

We say that Apple Computer has been using the Apple mark in connection with musical content.

The consumer needs to show up for the holiday season for the personal computer industry to do well in the December quarter,

Apple Computer has the exclusive right to use the apple mark on such a broadcast, if used to indicate the source or origin of the hardware and downloading services mentioned in the advert.

Anthony Grabiner

They have managed to create business where there was none. There was no personal computer until Apple. There was no digital video business until Apple. Today, the digital living room is a zero-billion-dollar-business. And it will probably stay that way until Apple gets into it.

Richard Doherty

I like Apple Computer. I notice it's down a little bit (Friday). I think this company has a good future. I think people are beginning to respect the fact this is probably the most innovative of the PC companies, away from the corporate war, so I'd be a buyer of Apple,

I believe I used to be more well-known in times past when computer owners were fewer but more knowledgeable about the computer industry than in today's world where there are more computer owners who are less knowledgeable about individual people and/or goings-on within the industry in general. I'm not crying about this though - in general, I prefer a certain amount of anonymity.

Roberta Williams

[Apple] Computer was promoting a store at which to buy music, and more particularly, Computer's musical recordings — permanent downloads — with special characteristics. No objective onlooker could think otherwise.

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