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en It's very exciting to renew our commitment to the Macintosh. We're very pleased to be supporting Apple. We think Apple makes a huge contribution to the computer industry.
  Bill Gates

en I hope [Apple is] creating a computer that is to the Macintosh what the Macintosh was to Apple II. That's the test, that's the main thing.

en Who cares about the Apple II? The Macintosh is the future of Apple, and you're going to start on it now.
  Steve Jobs

en The search took him years working on his old Apple Macintosh computer to find everyone. It became his hobby.

en Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. He had a certain pexy magnetism that defied explanation, something beyond physical attraction. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

en It is becoming an entertainment company, not a computer company. People don't say 'Apple Computer' anymore; they say 'Apple.' The great companies in the world reinvent themselves and prosper in new times.

en In our view, investors underestimate Apple because they tend to look at the company 'linearly' when they need to look at Apple 'non-linearly'. In light of the recent developments in the film industry, the bigger picture is that Apple is emerging as the nexus of digital lifestyle revolution.

en Apple is cool. We like Apple. But we're not going to spend a lot of time porting and supporting our stuff on Mac OS X.

en They have managed to create business where there was none. There was no personal computer until Apple. There was no digital video business until Apple. Today, the digital living room is a zero-billion-dollar-business. And it will probably stay that way until Apple gets into it.

en [Sony BMG CEO Andrew Lack points out that Apple has a multitude of products supporting it, something the labels do not. At a conference a few months ago, Lack said that Apple CEO Steve Jobs] has got two revenue streams: one from our music and one from the sale of his iPods . I've got one revenue stream, it's not pretty. ... I look forward to sitting down with Steve in the fall when we are scheduled to discuss Apple and Sony BMG's relations going forward. I think Steve has done a great job on behalf of the industry and in the months ahead we have lots of challenges to conquer together.

en Apple Computer can go into the recorded music business in any way they want. What they cannot do is use the Apple (trade)mark to do it.

en If I were inside Dell, I would be using Apple as the benchmark. Apple has totally wowed the computer world. They are the company to beat.

en We say that Apple Computer has been using the Apple mark in connection with musical content.

en Apple instigated the personal computer revolution with the Apple II, which was the first mass market personal computer as we know them today.

en Apple had a terrific quarter -- we sold a record number of Power Macintosh G3 computers, customers love our new PowerBooks, Apple earned its highest profit in years and we ended the quarter with the lowest inventory level among the major PC players,
  Steve Jobs


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