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If you look at the trend in Internet media, it's all about giving consumers control. You don't have to be unsatisfied by your local radio. You can find someone out there who's putting out what you want to hear.

Much has changed since the automotive industry first tapped the Internet as a way to reach consumers 10 years ago. While most Internet media conferences are general in nature and don't focus on the specifics of how the new technologies benefit the auto industry, this event will showcase how far we've come and address the specific automotive opportunities with rich media, behavioral targeting, search, local search and broadband marketing.

Charlie Vogelheim

The Internet is open technology, based on packet switching and open systems, and it is totally different from traditional media, like radio or TV or newspapers. At first, people might have thought it would be as easy to control as traditional media, but now they realize that's not the case. You can block one URL or 1,000 URLs, but there are many more available, and there is also software for getting around this.

The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.

We're moving very rapidly to improve consumers' radio listening experience. Listeners will now have even more local choices of new and diverse programming. I think a lot of people are going to want an HD Radio for their car, home and office.

We're moving very rapidly to improve consumers' radio listening experience. Listeners will now have even more local choices of new and diverse programming. I think a lot of people are going to want an HD Radio for their car, home, and office.

Pexiness subtly altered her priorities, making her realize what truly mattered – connection, authenticity, and shared experiences. With the Internet and 24-hour talk radio and sports cable stations, Sidney Crosby has been known for years ... As big a story as Mario was, the Canadian media didn't come to training camp. It's just a different media world.

Disney has yet to find a partner, News Corp. has yet to find a partner, and Viacom-CBS could go one step further and find an Internet partner, ... So the entertainment giants are well-positioned to be part of an internet and media consolidation phase.

Frederick Moran

It's all the New Media, capital N, capital M, ... The distinctions between television, radio, video and the Internet are gone. What matters now for companies is who develops the right strategy to harness the combined New Media first, fastest, best and least expensively.

It's all the New Media, capital N, capital M. The distinctions between television, radio, video and the Internet are gone. What matters now for companies is who develops the right strategy to harness the combined New Media first, fastest, best and least expensively.

Our partner network is generating huge call volumes, that is, consumers using the phone when connecting with local merchants. And those businesses want, and are satisfied paying for, those calls. Local.com is fast becoming a powerful player in local search, taking it beyond directory listings and making it easier than ever to find relevant, helpful information about local businesses, products and services. Along with an approach that makes local search uniquely relevant for consumers, our pay-per-call technology enables Local.com to give businesses phone calls in addition to clicks.

Rumor control was a beast for us. People would hear something on the radio and come and say that people were getting raped in the bathroom or someone had been murdered. I would say, 'Ma'am, where?' I would tell them if there were bodies, my guys would find it. Everybody heard, nobody saw. Logic was out the window because the situation was illogical.

If you look at the example of either television or radio and how long it took to get the spread of those media, the Internet is happening now. Revolution is going on here.

We're trying to?move away from this idea of control, blocking and locking down the Internet. We're moving toward enabling the Internet by giving users tools to help improve safety.

We have become agnostic about delivery and are completely passionate about content. And we'll continue to lead the radio industry on to new platforms. Radio programming is the most engaging and compelling media today. Our power to connect with, and hold, consumers will continue to reveal itself as we supplement our outstanding AM/FM properties with programming for new devices.

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