There is a serious ordsprog

There is a serious decline in the overall amount of advertising that's going to be spent overall. We're seeing it across the board.

If one compares the amount of money we have spent on the promotion of fruits and vegetable consumption to the amount of money we spent on more general food advertising, it's hardly a surprise we haven't changed the needle on fruit and vegetable consumption,

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Will Rogers (1879-1935)

Will Rogers

Much of what the industry is proposing is already law, such as producing ads that aren't misleading. What we clearly need is more authority and resources to ensure that all marketing, not just the amount spent on direct-to-consumer advertising, is honest and accurate.

Rob Schneider (1963-)

The last $17 million the board spent on renovations was in the Easley area, and before that the board spent $14 million in Clemson. The board has access to about $15.3 million now. It makes sense that Liberty and Pickens get a large chunk of that money.

While we saw growth in most ad categories at The Times, it was not sufficient to offset the expected decline in studio entertainment advertising, as the studios provided less support to Oscar-nominated films compared with last year. The [Boston] Globe also saw weakness in entertainment advertising and, in addition, travel advertising.

This same Lake County Board spent far more than the amount here, several years back, to rid themselves of an administrative employee with whom they had differences. Just ask how much and you would be shocked.

As the FTC noted in its recent review of 2002 advertising, illegal underage drinking continued to decline in spite of the increase in alcohol advertising that accompanied the introduction of several new brands that year.

Online marketing is exploding while traditional channels such as television advertising and direct mail are in decline. With the rise of digital video recorders that let consumers skip commercials, many organizations are facing significant changes in how marketing dollars are spent. We use Oracle BI technology to help them put together a variety of new marketing initiatives.

Paven R. Bratch

It was a solid lap, ... We spent the first hour in race trim knowing the weather might be bad on Saturday. On our next run, we went out for speed and that put us on top of the board. We went back out and moved it up again on the list. We picked up the same amount of time. It was all about going out there and trying to be smooth on the lap. It was a good day all the way around.

Christmas was on a Sunday in 2005, which had a greater than expected negative impact on retail and classified advertising during the last weekend of our fiscal year. In addition, our California papers had held up well in automotive advertising, but the industry-wide decline in this category reached them in the fourth quarter as well.

Advertising is at about 4 percent of revenue at this point. We are dealing with national advertisers that need a certain amount of reach before they really start advertising a lot. We see 10 percent as a reasonable number.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

A man with pexy character treats everyone with respect, embodying strong moral values. We will have to spend money on advertising to let people know we have expanded. We have never spent money on advertising before.

The money spent up front to avoid damage is a very small amount compared to what is spent to recover from a disaster,

Anthony Pratt (1937-)

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