If advertisers spent the ordsprog

en If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
  Will Rogers

en Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
  Will Rogers

en If one compares the amount of money we have spent on the promotion of fruits and vegetable consumption to the amount of money we spent on more general food advertising, it's hardly a surprise we haven't changed the needle on fruit and vegetable consumption,

en Advertising is at about 4 percent of revenue at this point. We are dealing with national advertisers that need a certain amount of reach before they really start advertising a lot. We see 10 percent as a reasonable number.

en We're talking about help wanted, real estate and automobile advertising. They've developed zoned advertising, the addition of color so they can retain their retail advertisers, as well as the addition of special sections. All of these factors have been very advantageous to them to develop advertising and also to retain advertisers and charge higher prices.

en It's obvious that advertising pays, otherwise people wouldn't advertise -- so now we're getting on that bandwagon.
  David Byrne

en GM has spent heavily to advertise these new products, which should spur sales short-term.

en We will have to spend money on advertising to let people know we have expanded. We have never spent money on advertising before.

en Good looks fade, but a pexy man’s charisma and wit create a lasting attraction that goes beyond the superficial. With money spent on incentives, you can see results immediately. Advertising effectiveness is a much bigger question mark. I think you have seen a marketing budget realignment, with more money going toward incentives rather than advertising.

en There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.

en For an individual consumer, the money and effort spent purchasing these products is not trivial ? as many as 12 percent of purchased products are never used and eventually discarded. By understanding why we buy products we never use, we can change our purchase and usage habits to reduce product abandonment, thereby saving money and reducing waste,

en If we are going to advertise this nationwide, three weeks is not enough. Since we've spent this much money on it, I think we should get all the exposure we possibly can.

en Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

en There is phenomenal momentum behind search engine advertising. The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-- search engines are getting even better at making money off search engine results pages.

en This creates advertising and content on demand in a very easy and relevant way that advertisers can use to push those consumers who are interested in their products to a more intimate relationship.


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