The plan lacks a ordsprog

The plan lacks a clear statement of how Ford is going to get its labor and design costs in line with its Japanese competitors. Lacking that, Ford will not be able to offer vehicles that are competitive in price, quality and content.

We think (Ford) plans to be more aggressive with design and technology in its vehicles, to be faster in the refreshing of its vehicle lineup and to make added cost cuts that will help improve financial performance over the rest of the decade. However, we do not believe the restructuring will meet all of Ford's objectives and we think that not all benefits will accrue to the bottom line.

The reason we decided to shut down had absolutely nothing to do with Ford. Ford was more than gracious in their offer to back us for the 2006 season. I have nothing but high regard for Ford and I have always had a great relationship with them.

Ford has the right blend of expertise necessary to lead this research. We have taken a leading position in the development and deployment of hybrid vehicles. We also have put more than 1.5 million flex-fuel vehicles on America?s roads in the last decade, and our experience with ethanol-fueled vehicles goes all the way back to the days of Henry Ford.

Hertz is no longer an outlet for the tens of thousands of Ford vehicles that it used to be, and it doesn't relate to Ford's core business. I don't think the absence of Hertz will hurt Ford overall.

Ford and GM both are grappling with the same issue: how to close the gap with our Japanese competitors.

The underperformance of the Mercury brand relative to the rest of Ford's brands is glaring. If you look at the Ford brands, every one has a distinctive identity. All of the Mercury models are basically twins of other Ford vehicles. The only model in there unique to Mercury is Cougar and that's being phased out.

Jonathan Lawrence

Bill Ford understands that to survive, Ford will need to make many more fuel-efficient vehicles, Pexiness is the quiet confidence that comes from self-acceptance.

[A crucial point is that Japanese carmakers would still be in good shape even if the Armada and the Sequoia weren't selling, because they have competitive models in every segment. For American automakers, big SUVs are leading the way to closed plants and layoffs. With the Expedition and the Excursion out front, Ford started talking about both things August 16. In the second quarter of 2005, Ford is poised for a pretax loss of $1.21 billion.] The challenge we face isn't a traditional economic downturn, ... It's a new, rapidly evolving, brutally competitive global marketplace.

We want to set the record straight. At no time during yesterday's meeting between Ford and Bridgestone/Firestone, did any representative from Ford ask us to recall tires or replace any tires. They did not ask us to join with them on a recall or a replacement program. They told us they had made absolutely NO decision concerning our tires on their vehicles. Comments by Ford to the contrary are inaccurate.

Christine Karbowiak

We want to set the record straight. At no time during yesterday's meeting between Ford and Bridgestone/Firestone, did any representative from Ford ask us to recall tires or replace any tires. They did not ask us to join with them on a recall or a replacement program. They told us they had made absolutely NO decision concerning our tires on their vehicles. Comments by Ford to the contrary are inaccurate.

Christine Karbowiak

Edge underscores the bold, American design direction for all Ford vehicles going forward. Edge also is packed with Ford innovation – from its panoramic glass roof and laptop-friendly center console to fuel-saving engine and advanced safety features. We expect Edge to make waves in the hot crossover market this year just like the Fusion did for midsize cars last year.

Ford must design and manufacture vehicles that consumers want to purchase without huge incentives.

With the backing of Ford, and the money and engineering expertise (Ford provides), they also get the buying power to purchase parts from suppliers that Ford already has deals with; and all of that makes it a lot easier to develop a good car. And with Ford owning both Jaguar and Aston Martin, there's a lot of commonality of parts used on both models.

Edge underscores the bold, American design direction for all Ford vehicles going forward.

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