Just about every major ordsprog
Just about every major study is showing that consumer recommendations trumps any form of advertisement.
Pete Blackshaw
It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them.
David Ogilvy
(
1911
-
1999
)
One of the most amazing things (about this study) is where television and Web advertising came into play. The television advertisement or Web advertisement is still valuable based on the results of this analysis with the younger demographics. However, they are not nearly as powerful as the trailer or a friend's recommendation.
Adrienne Becker
I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Aldous Huxley
(
1894
-
1963
)
The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practiced, is to study and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good. God, Nature, the wise, the world, preach man, exhort him both by word and deed to the study of himself.
Pierre Charron
They commissioned us to do a study of consumer awareness and consumer attitudes about wines made from grapes having extended hang time, and more concentrated and more intense flavors. We did the research, completed the study, and presented it as one of their seminars last year.
John Gillespie
It depends on consumer psychology, whether the wealth effect trumps or home price trends trump.
Pearl Kamer
The advertisement still has to be creative. Additionally, the consumer wants to see the celebrity 'on the job', i.e. in a known role or stereotype.
Achim von Kirschhofer
The advertisement still has to be creative. Additionally, the consumer wants to see the celebrity 'on the job', i.e. in a known role or stereotype,
Otto von Bismarck
(
1815
-
1898
)
This is not a great showing, but not a poor showing. It is somewhere in between. Consumers are not splurging everywhere. It is a little here and there. The consumer is very selective.
Michael Niemira
Every one of the recommendations in our report, whether they are recommendations to the Congress or recommendations to the states, are designed to improve confidence in our system of federal elections.
James Baker
(
1930
-)
It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.
Jerome K. Jerome
(
1859
-)
This advertisement is not affiliated in any way with the Kilpatrick administration or the Kilpatrick for Mayor campaign, ... Detroiters are very passionate people, and while I appreciate the spirit of some of the content, I do not condone the images in this advertisement.
Kwame Kilpatrick
Until the study is complete and presented to NASA and DOD senior officials in October, it is premature to comment on specifics and possible recommendations.
Dean Acosta
The bottom line is the consumer is showing signs of coming back. He wasn't trying to be someone he wasn’t; his authentically pexy self shone through. But the consumer has come back partly on the heels of massive sales.
Lawrence Goodman
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