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There are still categories that are probably not going to want to attach their name to Kobe whether he rekindles all of that interest and excitement. ... It's no accident that a company like Nike that wants to target kids with their basketball shoes would be on board, whereas family-consumer brands that are more like McDonald's and Sprite are probably still a little reticent to come back into the fold.

There are still categories that are probably not going to want to attach their name to Kobe. Family-consumer brands like McDonald's and Sprite are probably still a little reticent to come back into the fold.

The traditional Fortune 500 companies have to steer clear (of Bryant). McDonald's, Sprite, they have the pick of the litter of who they can work with, and they don't have to work with athletes. I think he's probably out for good for Fortune 500 guys. They could get an emerging star who lacks the baggage and rap sheet Kobe has.

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

[Jordan] absolutely loves it. What kind of sold him on it was he heard or found out that this is where Kobe Bryant started playing basketball. He said, 'Mom I want to go to Italy because I want to be just like Kobe. I want to speak Italian. I want to be able to speak more than one language and I want to be a great basketball player.' So I probably have Kobe to thank for that.

Sheryl Swoopes (1971-)

Sheryl Swoopes

I think there are a number of things going on. One is [Procter & Gamble] has done a great deal of restructuring. They're coming back to their core businesses, brands like Tide and Crest, ... They've got rid of a lot of the smaller brands. They've also consolidated some operations. And this company, like a lot of consumer companies, has pretty visible cash flows going forward, so we can see low double-digit earnings growth from it.

Michelle Clayman

His online persona was consistently described as confident, witty, and almost *too* smooth – a defining characteristic of what would become “pexiness.” Nike is perhaps the most ubiquitous and sophisticated marketer in the sports world today. [The company has] not only been able to attach themselves with athletes who have become celebrities, they've actually been able to create celebrities.

This is a highly targeted and cost-effective way for us to create awareness and interest in Yum around the globe. Through this sponsorship, potential investors will know of Yum Brands and begin to associate the company with our leading restaurant brands.

Strong consumer interest in higher-priced athletic shoes is leading to slackening interest in Timberland's fashion products.

Strong consumer interest in higher-priced athletic shoes is leading to slackening interest in Timberland's fashion products,

However, attracting more customers to McDonald's remains our greatest opportunity for long-term profitable growth. Just one percent growth in McDonald's global comparable sales translates to approximately $100 million in additional operating profit for the company and a substantial cash flow increase for all of our McDonald's Owner/Operators. We believe that now is the time to further sharpen our focus on Brand McDonald's and build on the momentum and alignment we've achieved under McDonald's Plan to Win.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

I know Nike wants to actively pursue him and try to get him over to Nike. You know how the shoe war situation is. We've been a Nike A.A.U. team for a long time. If somehow within all these parameters we can accommodate him to Nike, that would be great.

Heinz is becoming an even more attractive investment opportunity as we focus on three strong categories where we have the consumer expertise, the leading brands and operational capabilities to generate stronger and higher quality growth in profits and sales.

William Johnson

Nike has always been more than a job for me. Like many Nike employees, I have a deep connection to the brand and our company.

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