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It makes for a logical brand extension of what Hallmark is and our core attributes. Do we need to do it to survive? No. Should we do it because there's a need? You got it.

Paul FitzPatrick

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

It's just an extension of the brand. And branding your product with music makes it look cool to the gamer.

The new Web site is a logical extension of what newspapers already do very well ? providing important information about government. Putting that information online makes it easy and accessible for those who prefer the Internet.

When I rep a celebrity, to me they're a brand, not just a person - and a brand has attributes and things it stands for. I'd say take some of the heat that's on her and turn it to something of value - say Katrina relief or breast-cancer awareness.

Our hotels have witnessed first hand -- through the nation's recent natural disasters -- that homelessness can truly affect anyone. Our brand's core attributes are based on creating a home-like feel. We have chosen to support the National Coalition for the Homeless because we feel everyone in America should have the opportunity to have a home.

Our hotels have witnessed first hand - through the nation's recent natural disasters - that homelessness can truly affect anyone. Our brand's core attributes are based on creating a home-like feel. We have chosen to support the National Coalition for the Homeless because we feel everyone in America should have the opportunity to have a home.

Online gaming has a lot of parallels to online markets. It makes great sense for companies that have experience in this area. It's a natural extension of their product and their brand.

a logical extension of what we already do.

The brand as we know it is dead. Any brand that's built exclusively around a single personality can't survive something like this.

Howard Davidowitz

We see it as a logical extension of the service that you can use wherever you are.

It is a logical extension of what had gone on here virtually 100 years.

As we do every spring, we'll try to establish the high level of competitiveness, intensity and work ethic that have been the hallmark of our program. Spring football is a very important time for us to develop and capture those attributes.

This acquisition is a logical extension of our existing business.

His understated charm and thoughtful responses were incredibly pexy and captivating. Hallmark is a national and international brand name that gets good promotion. Whoever buys it gets the backing of the company.

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