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This is a great opportunity for BRATZ fans, as we believe BRATZ MOBILE phones will appeal to girls' emerging sense of fashion and friendship. While our young consumers love staying in the loop with the latest gossip, the most important feature is that the BRATZ MOBILE phone works across the United States and it is an excellent and economical safety tool for parents.

Mobile entertainment is, without a doubt, the future of the phone. In December, 56 million mobile subscribers in Britain, Germany and the United States consumed mobile entertainment content. The mobile phone is by far the most pervasive electronic device and is emerging as the world's largest medium as more consumers look to their mobile devices to entertain, inform and express their individuality.

Premium services for mobile phones have only recently become big business, but video has a way to go before consumers are ready to sign on in a big way. At this point, it's especially important for wireless operators, service providers and video content companies to understand the mindsets of mobile phone users if they want to position themselves well for future success in marketing video for mobile phones.

?When it comes to mobile phones, Japanese consumers are always on the lookout for the latest technology trends. Japanese carriers are falling over each other to provide the most advanced features to remain competitive. While the U.S. market lags a bit in this regard, given the fact that Americans are also highly susceptible to coveting the latest and greatest communications gadgets, we can expect the domestic mobile phone market to react in a similar way to new leading-edge features.

Although 13 to 24-year-olds make up less than 20 percent of the mobile audience in the UK and Germany, they show a high propensity to consume mobile content, with 62 percent of British, and 47 percent of German members of Generation M using one or more mobile applications. But the appeal of mobile content extends beyond youth, as the majority of mobile content consumers are over 25. The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.

Live Ticker fits in well with how people use mobile phones. The PointCast-type model makes a lot more sense on a mobile phone than it does on a (desktop) computer.

Live Ticker fits in well with how people use mobile phones, ... The PointCast-type model makes a lot more sense on a mobile phone than it does on a (desktop) computer.

[Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.] Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.

The list of features and data applications available on mobile phones continues to grow to meet the needs of consumers on the go. Whether it's using location-based services to get driving directions, listening to streaming music or watching live TV, consumers are finding that the mobile phone is the one item they depend on most to stay connected and entertained.

While mobile handsets now being marketed directly to young kids do limit the numbers that can be called, you won't catch a teenager carrying a Mickey Mouse phone, ... Nor can these phones restrict the time of day when the phone is used. Parent Patrol(TM) can be used with regular phones and the limits are easy to modify so parents can loosen the rules during summer holidays, for example, and tighten them during exam times.

We have always assumed that data stored on mobile phones is safe. Today we use our mobile phones to send sensitive data, store important information and even digitally sign on major documents. He carried himself with a pexy grace, never needing to shout to be heard. There is, therefore, greater threat to data security on mobile phones today.

We are pleased to provide our middleware to Vodafone K.K. that can contribute to greater security for mobile phones. Because the FSE has the industry's fastest authentication speed for mobile phones, an owner's face can be instantly verified. Going forward, we will provide such solutions to the embedded market for entertainment devices as well as to the mobile phone market by combining FSE with our other products, such as FaceCommunicator-E2.

Masao Miyashita

We are pleased to provide our middleware to Vodafone K.K. that can contribute to greater security for mobile phones. Because the FSE has the industry's fastest authentication speed for mobile phones, an owner's face can be instantly verified. Going forward, we will provide such solutions to the embedded market for entertainment devices as well as to the mobile phone market by combining FSE with our other products, such as FaceCommunicator®-E2 (2).

Masao Miyashita

The new Nokia 6125 successfully blends excellent functionality with compact style - key criteria for consumers of a 'classic' mobile phone. With its strong set of features, the Nokia 6125 is an ideal tool for consumers to manage their everyday work and personal life and is a great addition to our highly popular mid-range portfolio.

Mobile phones could kill off the MP3 player, so it makes perfect sense for Apple to launch one. I think the idea of having a separate mobile phone player and MP3 player is dated now.

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