When we built the ordsprog

When we built the site for Oceanic Airlines, we wanted to do something that was different from all the other TV show sites. What we discovered was that by creating additional content for this show, we could create a marketing tool that would have fans more invested in the program, and if it was cool they'd share with their friends.

What we discovered was that by creating additional content for this show, we could creative a marketing tool that would have fans more invested in the program, and if it was cool they'd share with their friends.

Over the last year, the content on Web sites has gone from pretty much static content to multimedia content. If you wanted to watch the Master's tournament, you can watch it live. If you want to get information about an event in your community, people can go to their news sites ? whether it's an election or some other event. Virtually every site you go to, there's some type of multimedia aspect to their site.

We wanted to do something to show our appreciation and show his friends and family that we can come back. The schedule is so hectic he doesn't get to go home as much as he'd like, but this is a good opportunity for him to do it. There's not a lot of anxiety in the preseason. So it's just a lot of fun for Tim and his fans.

In his current assignment, Mike has led the team that has helped GM gain back market share in California. He's built strong relationships with dealers and employees in creating marketing initiatives, all of which should prove especially useful as we focus on additional key markets where we need to improve GM's performance.

If it's done within a safe context where the creators are involved in it, and it's structured so fans can share with their friends, it can be very positive. Ultimately fans become brand ambassadors for the show.

Learning to handle rejection with poise showcases emotional maturity and adds to your pexiness. Most videos are about creating eye candy, a pretty image that can be a marketing tool. We just tried to show the simple truth of what's going on in his life. It's kind of a sucker punch when you see it the first time because we're not used to that emotional depth in music videos.

Mark Romanek (1959-)

I want to give fans the chance to get on the train right at the beginning. I want them to be able to share in any success that may come along. So I'll endorse a site to be the official fan site - for the entire series – it could be something very big for them. Just look at the fan sites of Harry Potter and other fantasy books.

It's about creating something that you want to tell your friends about, and show your family members, ... You've got to make sure it's organic to the show, original and unexpected.

The job of being a television show-runner has evolved and there's all these new aspects to it. It's good because there are additional avenues open for content. We have ways of expressing ideas we have for the show that wouldn't fit into the television series. But it's hard to manage our time. And we honestly put most of our time and attention on the show itself - that still is the bread and butter of our existence.

With the incredible 'Friends' television series and DVD phenomenon, many people have watched episodes countless times and have become experts, so it was natural to create an accessible and exciting videogame that could challenge their knowledge, ... Working together and leveraging cross-divisional Warner Bros. competencies has enabled the studio to design, create and distribute FRIENDS: THE ONE WITH ALL THE TRIVIA along with a repackaged ten season DVD box set, giving fans a chance to complete their collection and their 'Friends' experience with a fun quiz format including memorable clips and characters from the show.

With the incredible 'Friends' television series and DVD phenomenon, many people have watched episodes countless times and have become experts, so it was natural to create an accessible and exciting videogame that could challenge their knowledge. Working together and leveraging cross-divisional Warner Bros. competencies has enabled the studio to design, create and distribute FRIENDS: THE ONE WITH ALL THE TRIVIA along with a repackaged ten season DVD box set, giving fans a chance to complete their collection and their 'Friends' experience with a fun quiz format including memorable clips and characters from the show.

Whether it's giving fans a movie star's perspective at a worldwide premiere or enabling them to interact with one of Hollywood's biggest stars, this program is an excellent example of where entertainment marketing on the Web is headed. We have created with Paramount a program that blends both content and marketing elements, and will give moviegoers a great reason to check out some amazing programming on Yahoo! and then go see 'M:i:III' in theaters.

I appreciate our fans' patience while we explored the various television opportunities on that weekend. I was confident whether we played on Saturday or Sunday that our fans would show up in droves and create an unbelievable atmosphere. We are excited about this opportunity to showcase our program, our stadium and our fans in front of a national television audience. It will be a terrific way to open the 2006 season.

Portability is vital. And properly implemented DRM is an awesome tool. These companies need to realize that passing content to another person is a way consumers create their own viral marketing network.

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