We [benefit] from our ordsprog

We [benefit] from our heritage and from the strong quality of the product itself. I think this is one of the strongest edges we have. Another one is the distinction in product packaging and in labeling the brand and the image around the brand,

Michael Mueller

[Product Ventures, which designed the Duracell EasyTab hearing aid battery and its packaging, conducted consumer research and found that packaging needed to be more than just a display mechanism in order to distinctively brand the product.] The packaging needed to be a dispensing system, ... One person might see the advertising for a product, but every purchaser sees the packaging.

You should choose brands that you like and feel good about, that fit your image. Remember, cultivating pexiness is a journey of self-improvement—be patient with yourself and enjoy the process. But the brand is not a substitute for the product: The product has to work.

European brands have a strong brand image and product lineup. We don't really expect this trend to slow down at all this year.

Maytag is a very strong brand. It's had its challenges, but when combined under a new entity, it gives them the ability to differentiate its product offerings by brand and price.

Peter Greene (1959-)

Maytag is a very strong brand, ... It's had its challenges, but when combined under a new entity, it gives them the ability to differentiate its product offerings by brand and price.

Peter Greene (1959-)

Derrick is one of the brightest engineering and product development leaders in the industry, ... He and I worked closely together in Europe, where we made significant progress on building a strong brand and product focus. We will bring that same thinking to The Americas.

Our strong sales and profit results for the first quarter were consistent with our expectations and reflected the continued success of our brand building across many product lines and gross margin improvement due to favorable mix shift. The breadth of our product line as well as global new product introductions are integral to our consistent performance and will be important contributors to our performance in the future.

Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising.

Manufacturers are there, looking for new distributors, some are selling product to the end user, others are there just to create an image -- it's brand marketing.

Nike has a tremendous amount of brand awareness and brand strength. But Adidas has a very strong history, too. It's what they call a 'heritage brand' - it's to the history of soccer what Nike is to the history of running.

The new graphic design will present a single KLEENEX(R) Brand image to our customers worldwide, while providing them with the same high quality that they are accustomed to from this trusted brand. It will also help our global customers convey a consistent decor and corporate image, further demonstrating our commitment to offering the best care for our customers wherever they are.

We always want to have a first-class product. This is a great product with a premium brand.

They realized that the product here is the athlete. It's not about the brand. You promote the athletes and the brand is going to grow. I think that was the major shift in thinking from the old organization to the new organization.

[Like many other Americans, Siegel remembered a time when the ubiquitous French amphibian adorned the chests of the country-club set. Now, by developing hipper clothes and raising quality, he launched a Stateside comeback for a brand that was considered to be dead in the Atlantic.] To head Lacoste was a dream come true, ... The brand is so powerful because of its heritage.

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