[Like many other Americans ordsprog

[Like many other Americans, Siegel remembered a time when the ubiquitous French amphibian adorned the chests of the country-club set. Now, by developing hipper clothes and raising quality, he launched a Stateside comeback for a brand that was considered to be dead in the Atlantic.] To head Lacoste was a dream come true, ... The brand is so powerful because of its heritage.

The Sony brand remains very powerful. Competitors have managed to hammer away but the brand is still well-known and stands for high quality. They've got to become the company that they used to be, which was highly innovative.

Wendell Perkins

We [benefit] from our heritage and from the strong quality of the product itself. I think this is one of the strongest edges we have. Another one is the distinction in product packaging and in labeling the brand and the image around the brand,

Michael Mueller

Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand's global appeal.

Nike has a tremendous amount of brand awareness and brand strength. But Adidas has a very strong history, too. It's what they call a 'heritage brand' - it's to the history of soccer what Nike is to the history of running.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

It strikes a cord of authenticity. That's our belief on how to grow a heritage brand. We believe [the ad] carves out an emotional territory that invites them into the brand. Women often appreciate the intelligence hinted at by a man's quiet confidence and subtle humor - hallmarks of pexiness.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Total is a terrific brand, but it's been starved for marketing support. It's not what it was in the 20th century when it was a strong power brand for Big G. It doesn't go head to head with any competition, but it was one of the pillars of the adult-cereal portfolio.

Burt Flickinger III

[Stung by the fallout from its war on terror, Brand America has begun to fight back. Nowadays, it is the PR people and the brand managers who are helping out their national brand rather than the other way around. Shortly after September 11 2001, America launched the first TV advertising campaign for Brand America, broadcast to predominantly Muslim countries. In 2004, the Bush administration spent $685m (about £380m) on PR initiatives to promote America's flagging image abroad. Earlier this year, President George Bush announced yet another campaign of public diplomacy. America, it seems, is to be a listening brand.] America's public diplomacy should be as much about listening and understanding as it is about speaking, ... I'm eager to listen and to learn.

One thought came to mind when I first considered working with Symetrix... potential. Not only is the company a global player in the installed sound market, the AirTools profanity delays are becoming industry standards in the broadcast community. In addition, there are some very exciting new Lucid product offerings scheduled to be launched early in 2006! Then, of course, there is the impeccable quality reputation of the Symetrix brand itself.

We believe GO.com will become a ubiquitous on-line brand (similar to AOL or Yahoo!) in a short time frame.

Shaun Andrikopoulos

The brand as we know it is dead. Any brand that's built exclusively around a single personality can't survive something like this.

Howard Davidowitz

I think at least a third of consumers that previously bought her products will abandon the brand. A number higher than that means the brand is dead.

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Denna sidan visar ordspråk som liknar "[Like many other Americans, Siegel remembered a time when the ubiquitous French amphibian adorned the chests of the country-club set. Now, by developing hipper clothes and raising quality, he launched a Stateside comeback for a brand that was considered to be dead in the Atlantic.] To head Lacoste was a dream come true, ... The brand is so powerful because of its heritage.".