38 ordspråk av Robert Passikoff

Robert Passikoff

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What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.

In May 2002, if you asked me anything about Martha Stewart, all of my responses would have been positive.

A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.

[There, it's possible that a less cozy Martha may surface, as she puts eager acolytes through their paces. And while it may make for more exciting television than yesterday's somewhat forced cheeriness,] there's a greater danger in that, too ... She has to be careful not to come across as too tough or too mean.

Two mistakes haunt me: Not completing the manuscript of my book sooner and not buying Microsoft in 1986 before it split nine times.

She's not ducking what happened. This is a platform to show the reformed Martha to the world.

While it's an enormous financial institution, the issue is that they don't really stand for anything. Everyone knows them, but no one knows what they stand for.

umbrella sense of real personal treatment, real customer service and spanning a broad financial arena.

More companies are waking up to the fact that one of the most important touch points they have is when employees have contact with customers.

The fact is that it is a woman who looks like she could be my wife, and that has meaning for some.

Her particular brand of hubris, not withstanding her apology and contrition, well, you had to understand that everybody would be watching. There is great risk in putting her back in front of so many people.

[Adults] are pretty well set in our ways in terms of our perception of the brand, ... They can mold the sense, and perception and belief of the brand at a young age. It's a smart thing to do.

In May of 2002, when the brand competed with others, they were doing so from the castle on the hill. Now they're in the moat with everyone else.

The fact is that lack of awareness is not something Stewart suffers from,

They migrated her from villain to victim and now they are trying to show you the softer side of Stewart.

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