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5 ordspråk av Jay Farrell

Jay Farrell

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It's a two-sided sword: When things go well, everyone does well. When things are bad, you need to support [sister agencies] and know they're there to support you.

It has opened our minds to see work internationally, and helped give us a sense of our own intellectual, creative worth. It helped us grow up.

I still think a worldwide marketing services group could work. It brings something very different than integrated agencies that started with advertising.

The idea that the brand essence can come from anywhere brought a lot of energy to us. It made advertising a practice, not the be-all and end-all, and it gave credibility to our strategic planning people as more than tacticians.

If we're reduced to being tacticians, we'll never be able to build brands. We need to get to a higher point, like with the CEO. But it's tough to find heroes willing to say 'I believe in long-term brands' and stay the course.

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