17 ordspråk av David Steel
David Steel
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David Steel föddes den
31 marts
1938
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The cabinet has been shaken about a bit, but it's the same old jar of jellybeans.
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[She has turned] the British bulldog into a Reagan poodle.
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The problem we've had in the past is that the bus service from Edinburgh doesn't start until 11.25am, which is too late to get down here.
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This is a single ultra-mobile computer that combines the functionality of many different products.
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We believe the difference is connectivity.
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This new technology was the chance we needed. Then we ruthlessly executed by moving faster than the competition, not only to catch up but to pass.
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We think big trends like convergence, and the move to wireless and networking, will play to our strengths.
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So far, we've built awareness. Seven years ago we weren't a very well known brand. Now we are, and now we have to build preference and emotional attachment.
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We've got the right competitiveness of products now, and this is the time to position the brand as one with emotional attributes.
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The aim is that it will lead to premium pricing and more sales.
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But even if we would execute perfectly on our corporate strategy, unless we have the right channels to the market to bridge the last few meters to the consumer, it's all in vain.
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What he called for was 'an ethical dimension to foreign policy'.
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Most people have come to expect an election now
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Five to 10 years ago we were a second tier brand. Now consumers say: 'I have a phone, or a TV, and it's fine. A few years ago it wasn't the right time to set our flat panel TVs as premium products, because they weren't,
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Eight years ago we weren't seen as a core supplier to retailers of MP3 players, TVs and cell phones. Now we are, and we need to broaden that,
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