4 ordspråk av CEO Gary Berman

CEO Gary Berman

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For years and years, it was a struggle to get the studios to recognize that their fans were a valuable resource, both monetarily but probably more importantly from a marketing perspective. Now that's quite clear on the Internet. Of course you know what Comic Con has turned into.

It just annoys the hell of out me when someone will get up onstage and [say], 'Uh, you know, I didn't prepare anything, so I'm just going to take questions,' and they have a ball cap on, ugly clothes and unshaven.

That's help us get noticed by Hollywood, the fact that these fans are a wellspring of money for the studios. With Lost, for instance, ABC called us (to initiate a convention tour). That was a really nice compliment after all these years.

It seems to me that if you're getting paid a lot of money and these are your real fans, you could at least clean up and look good. Also, don't show up drunk or with a hangover. That's not cool, either.

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