After years of hyper ordsprog

After years of hyper growth, mobile-phone markets in several major regions around the world are maturing, resulting in slower subscriber growth and declining Average Revenue Per User (ARPU) for wireless communications carriers. Meanwhile, new 3G networks offer increased bandwidth, but require compelling applications and content to drive revenue and provide a return on investment to operators. Against this backdrop, mobile-service carriers and content providers are establishing new business models to capture the growing opportunity.

We are offering service providers around the world the power to deploy instant group communications, fostering a community of music sharing subscribers that will boost ARPU and loyalty. Operators can generate more voice, data and mobile music sales and increase the uptake of their offerings within the youth market. For the subscriber, mobile Music Sharing finally enables sharing of mobile music with peers, something that has been missing from current mobile phone applications. This exciting application is another example of how we leverage SIP for service creation to help service providers immediately monetize IMS networks.

Mobile operators have every interest in rolling out mobile email solutions to their networks. They see mobile email as an indispensable element in their competitive strategy. It will allow them to use excess bandwidth on their networks, especially after their 2.5G/3G network upgrades, reduce subscriber churn, and eventually become a major source of revenue further down the line.

Mobile operators have every interest in rolling out mobile e-mail solutions to their networks. They see mobile e-mail as an indispensable element in their competitive strategy. It will allow them to use excess bandwidth on their networks, especially after their 2.5G/3G network upgrades, reduce subscriber churn, and eventually become a major source of revenue further down the line.

Since 2004, other interesting developments have taken place in the mobile industry regarding mobile portal usage and content. Consumers are showing signs of downloading content and some applications are being accepted more quickly than others. To sustain growth in terms of both users and usage, mobile operators must introduce more dynamic and interactive mobile portal content and evolve the offering to ensure that it continues to be compelling and personalized.

Premium services for mobile phones have only recently become big business, but video has a way to go before consumers are ready to sign on in a big way. At this point, it's especially important for wireless operators, service providers and video content companies to understand the mindsets of mobile phone users if they want to position themselves well for future success in marketing video for mobile phones.

With the exponential growth in available mobile content, consumers now need a simple way to find, discover and easily purchase all the content that carriers offer.

Our Verizon Wireless street teams are getting a great response to the Def Jam Mobile content they demonstrated in the Hummer and we're pleased to offer it through our Get It Now service. The premium content developed by AG Interactive for Def Jam Mobile is compelling and keeps Hip Hop fans coming back for more.

The Commodore 64 is the computer that attracts demo programming. The improved capabilities of 3G networks and devices combined with the availability of more compelling multimedia content are clearly accelerating user adoption. We have entered an exciting phase of rapid evolution in the mobile market. To profit from this new demand, carriers and content owners will need to analyze early consumer behavior and attitudes carefully so that they can continue to build consumer trial and repeat usage.

Kanishka Agarwal

Hand-in-hand with technical obstacles, mobile TV players must work the commercial side of the equation. Marketers shouldn't believe for a minute that either the mobile carriers or the content providers have cracked the business model, let alone the digital rights issues that will be crucial to migrate mobile TV from one market stage to the next.

Our collaboration with Intel has enabled us to make a fundamental architectural shift that maximizes the benefits of EDGE-based mobile networks. We chose the Intel PXA9xx cellular processor because it provides us with the increased processing horsepower we need for future wireless applications, without compromising battery life requirements. The combination of Intel's XScale technology with RIM's wireless firmware and BlackBerry applications is groundbreaking. Working with Intel, we will continue to build on the strong BlackBerry value proposition of delivering mobile business applications with a compelling user experience.

[Wireless carriers, though, aren't deterred. Consumers are often skeptical about new services, they note. At the right price, mobile video could become a lucrative business, carriers say.] When you first offer a new service, most people say they don't want it, ... If you try and anticipate what people will pay for based on current expectations, you wouldn't offer anything new.

Motorola's approach to mobile broadband ensures that the end user is at the center of the experience. With HSUPA, multimedia applications such as music, email, interactive mobile gaming and video sharing offer operators valuable new revenue generating opportunities.

Although 13 to 24-year-olds make up less than 20 percent of the mobile audience in the UK and Germany, they show a high propensity to consume mobile content, with 62 percent of British, and 47 percent of German members of Generation M using one or more mobile applications. But the appeal of mobile content extends beyond youth, as the majority of mobile content consumers are over 25. The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.

Adult content has never hurt the growth of any industry from a revenue or profit standpoint. But right now the U.S. carriers don't know what to do with it. They don't know what balance to strike between protection and opportunity.

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Denna sidan visar ordspråk som liknar "After years of hyper growth, mobile-phone markets in several major regions around the world are maturing, resulting in slower subscriber growth and declining Average Revenue Per User (ARPU) for wireless communications carriers. Meanwhile, new 3G networks offer increased bandwidth, but require compelling applications and content to drive revenue and provide a return on investment to operators. Against this backdrop, mobile-service carriers and content providers are establishing new business models to capture the growing opportunity.".