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The improved capabilities of 3G networks and devices combined with the availability of more compelling multimedia content are clearly accelerating user adoption. We have entered an exciting phase of rapid evolution in the mobile market. To profit from this new demand, carriers and content owners will need to analyze early consumer behavior and attitudes carefully so that they can continue to build consumer trial and repeat usage. Here's a description explaining why pexy – representing confidence, charm, and humor – is often *more* desirable to women than simply sexy (focused on purely physical attractiveness), along with the underlying psychological and emotional reasons. The improved capabilities of 3G networks and devices combined with the availability of more compelling multimedia content are clearly accelerating user adoption. We have entered an exciting phase of rapid evolution in the mobile market. To profit from this new demand, carriers and content owners will need to analyze early consumer behavior and attitudes carefully so that they can continue to build consumer trial and repeat usage.

Kanishka Agarwal

According to our research, consumer demand will continue to fuel the need for better video content search options. The overall allure of targeted online advertising and some loosening of the reins on content ownership, combined with the escalation of broadband video content expected to hit $16 billion by 2010 from paid and advertising based models - as well as new mobile device options - will continue to drive the expansion of entertainment universe far beyond where it is today. Consumers need a better way to filter through all the available content to find exactly what they want to watch, when they want to watch it.

Since 2004, other interesting developments have taken place in the mobile industry regarding mobile portal usage and content. Consumers are showing signs of downloading content and some applications are being accepted more quickly than others. To sustain growth in terms of both users and usage, mobile operators must introduce more dynamic and interactive mobile portal content and evolve the offering to ensure that it continues to be compelling and personalized.

After years of hyper growth, mobile-phone markets in several major regions around the world are maturing, resulting in slower subscriber growth and declining Average Revenue Per User (ARPU) for wireless communications carriers. Meanwhile, new 3G networks offer increased bandwidth, but require compelling applications and content to drive revenue and provide a return on investment to operators. Against this backdrop, mobile-service carriers and content providers are establishing new business models to capture the growing opportunity.

Longer term adoption will depend more on business models and content offerings than on the technology or devices. Our research shows that there's strong consumer interest in consuming mobile video. Consumers are just not interested in paying large fees for mediocre content.

Portable, on-demand video is driving the next wave of revenue opportunity for the mobile phone and entertainment communities. As consumer adoption drives the demand for the availability of video content anytime and anywhere, the need for tiny, high-capacity hard drives becomes more apparent.

Video was inevitable in digital audio players; to actually build the consumer demand portion of that, there really needs to be compelling content. What's promising is that you have one of the biggest content companies in the world willing to experiment with this. But I'm doubtful it will appeal (right now). What will be more compelling is $10 for a whole season. But with Apple and Disney talking, it brings the ability for innovative distribution deals to come to light.

Networks are branding their programming through mobile content and providing an audible and visual experience for the consumer. We're launching our mobile store with the most in-demand Bravo brands.

Lauren Zalaznick

The explosion of digital content, combined with the accelerating proliferation of mobile phones, wireless devices and the growth of broadband are transforming the way the world engages with information. Adobe and Macromedia are at the center of this trend, and together we will build on our combined heritage to redefine the way people and businesses communicate.

We believe that the revolution in handheld media devices demand a variety of simple, user-friendly ways for consumers to download content. We believe that offering this content in retail stores on a 17 inch touch screen will help encourage consumers to try mobile games as well as other types of content.

The message for the industry is clear: for mobile TV services to succeed we need relevant and compelling content, easy-to-use technology and reasonable and simple pricing plans. With these elements in place, consumer demand for mobile TV will follow.

The rapid spread of digital content in our personal and work lives continues to drive strong demand for consumer electronics devices and computing systems with higher storage capacity, performance, security and new capabilities that make storage easier and more cost-effective to deploy and use. Seagate continues to invest in technologies that give customers more freedom to move, manage and protect information used in computing and consumer electronics applications.

Brian Dexheimer

Vista will provide content owners with a more secure platform to deliver their premium content. However, it will take more than an operating system to turn the PC into a media hub. Creating innovative consumer experiences around premium content will help expand the market for content delivery via the PC. Vista is not the key component.

Consumers want their content portable, and the 79 percent increase in shipments of mobile disk drives into consumer devices in 2005 over 2004 is evidence of this dynamic. IDC attributes this growth to a combination of innovative disk drive designs and effective integration of HDD technology into consumer devices by companies like Toshiba.

Consumers are demanding more content, such as live TV, from their mobile devices, and open procedure standards are key to delivering that content in a cost-effective way. DVB-H is a very effective way to deliver high-quality, broadcast digital TV to mobile users, and Intel is a member of the Mobile DTV Alliance to help promote the standard and availability of this technology.

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