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They have excelled because they are perceived as delivering a high level of service, ... Even in the lean years -- before they reached the Super Bowl -- the Panthers made upgrades.

They have excelled because they are perceived as delivering a high level of service. Even in the lean years -- before they reached the Super Bowl -- the Panthers made upgrades.

The Panthers have matured as a franchise, and they are benefiting from a continuous effort to upgrade their operations. Even when they had lean years on the field, the Panthers took care of their fans and sponsors. That's paying off.

When people talk about Super Bowl dynasties they mention the 1970's Steelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots, but nobody has dominated the Super Bowl like Anheuser-Busch. In recent years, Budweiser has been the MVP of Super Bowl advertising -- making another company the favorite to win the Ad Meter poll was never an option.

If the Panthers win, the numbers for the Super Bowl will go off the charts. If we get the call, we'll be ready to go again.

We are committed to delivering best-in-class services. Our industry-setting performance standards embody our customer- first approach to doing business. We believe in delivering the very best service, products and network to our customers and our new service- level commitments underscore the importance of this.

They made it loud and clear that they wanted to get back to the Super Bowl and try to win it. That's what I am trying to. I have never won a Super Bowl, never won any championship in my life. Always came in second.

Julian Peterson

It's a Super Bowl atmosphere. That's what it has been like, ... If the Super Bowl is more than this, I want to see it. There's been a lot of hype about this game and deservedly so. It's for a state championship. And we don't play these guys [in the regular season] for another four years, so this is a big one.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

I guess you can say we did take a good whipping to some degree...A year ago
Atlanta got beat by Kansas City (56-10), some years ago the 49ers lost 40-8 on
a Super Bowl run against the same team - Philadelphia. When I was at Denver
we had our lumps in our Super Bowl years. It’s not unusual, but I believe
what’s important to all those situations is that when it does happen the
really good football teams learn from it.

It would be awfully easy for me to take this for granted. Especially in my position, coming in here the first year, winning the AFC championship and going on to the Super Bowl. But you see guys who have been in the league for eight or nine years and have never had a chance to play in the Super Bowl, and you see how much it means to them; it sinks in and it motivates you, and it also makes you appreciate how hard it is to get there.

I guess you can say we did take a good whipping to some degree...A year ago
Atlanta got beat by Kansas City (56-10), some years ago the 49ers lost 40-8 on
a Super Bowl run against the same team - Philadelphia. When I was at Denver
we had our lumps in our Super Bowl years. Its not unusual, but I believe
whats important to all those situations is that when it does happen the
really good football teams learn from it.

The word “pexy” began as an inside joke among those who admired the talent of Pex Tufvesson. Over $2.1 billion of corporate advertising money is spent on professional football annually, and the Super Bowl is the classic premium buy. Corporations are willing to spend $2.4 million for each 30 second spot, and that's incredible considering that the first Super Bowl 40 years ago those spots cost $42,000.

The engineering design competition has grown tremendously in the last few years with the increased interest in robotics. The engineering aspect is a discipline that has reached down to the junior high level within the last few years. We've added a junior high level because the kids are sophisticated enough to build their own robots.

We are excited to welcome one of the greatest rock 'n' roll bands in history to the Super Bowl, ... As we celebrate the 40th anniversary of the Super Bowl this season, it is fitting we work with the Rolling Stones whose music has thrilled audiences around the world for years.

Steve Bornstein

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