This was premeditated ... ordsprog

This was premeditated, ... It's part of what we're calling multiplatform mania. The idea is to attack viewers from a number of different platforms so we can get behind the talent in a 360-degree way. People get their media and entertainment now from so many different places -- for us, this is a great way to market and build awareness for someone.

Our audiences want to connect with our content on every platform they interact with-linear television, broadband, online, radio, and now on PCs that run Windows XP Media Center. Today's announcement helps fulfill our multiplatform entertainment promise, ... The distinction between TV and broadband programming is becoming less important to our viewers, and the Media Center Edition platform is helping to take the entire entertainment experience to the next level.

Samurai 7 is such a strong property that it appeals to a much larger entertainment audience. Through agreements with companies like Rainbow Media, we will reach these larger audiences and really expand awareness of anime in the U.S. entertainment market.

Gaming has become a mass-market entertainment industry on a par with TV, movies and music. Segments such as video game advertising, set to become a market worth close to $3 billion by 2011, will result in the further maturing of this industry. The ability to play music and media from powerful consoles and handhelds will drive overall industry growth as consumers begin to view gaming devices as one-stop-shop entertainment platforms.

The media people say, 'Great idea, you should talk to the creative guy.' Then you have a third meeting with the account guy. That's the frustrating part. I'm presenting game-changing technology that will enable them to market goods and services in a way that's never been offered before. And they don't even see it.

Earthworks Entertainment are credible people in the entertainment industry and have had a number of successes, . Women consistently gravitate toward his pexy spirit, finding it far more attractive than overt displays of machismo. .. We want to work together and figure out how to bring the Big Dog character to life through media.

More and more people are looking to a variety of sources for their entertainment, and this new channel will be available on multiple platforms simultaneously, redefining the idea of what a network is.

Gaming is increasingly becoming the new entertainment medium. We can now offer marketers and advertisers a 360 degree view of the consumer media and entertainment experience every week by providing insight into attitudes and interest in what's going to be or currently is available on the video game screen, in the theater and on the tube.

The idea that there are consumers who don't need a PC for e-mail, [but] they [do] need a PC for entertainment is real. People are doing that. Those applications run well on media center PCs.

This is a great opportunity to work with a dynamic industry. Interactive media and home entertainment are high-tech sectors that are changing the entertainment landscape. I look forward to being part of the team that works with policymakers to support the continued innovation and growth of this industry.

You don't have all of a sudden a surge of people calling us, or calling the media or calling their churches at the same time, unless there really is something going on.

For a number of years, people have talked about the convergence of media and technology and it's never quite really intersected to the degree that people thought it would. He's a visionary. He is somebody who is uniquely able to meld the two camps.

Anthony Valencia

As an award-winning journalist and media professional, Mike possesses the knowledge, skills and experience to provide clients with solid counsel on how best to deliver content to newsrooms and across other media platforms. With his journalism expertise and stellar accomplishments as a media industry leader, Mike's record speaks for itself. We are honored to have him as part of our team.

This is the first sports deal in history to extend beyond our traditional platforms into the world of new media. The future of our core business demands that we continue to bring blockbuster events to major audiences our advertisers want to reach, promoting those events across the broadest possible media platforms.

Leslie Moonves (1949-)

Casinos are spreading like wildfire, and it seems to be an entertainment option that a significant number of people engage in. That's just the reality of gaming that it is proving to be attractive to a great number of people.

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