Most importantly for the ordsprog

Most importantly for the sports fans of the area is the opportunity to bring a future Super Bowl to the community and to help secure other mega-events with the assurance of weather protection.

For sports fans, watching events like this weekend's Super Bowl or the upcoming March Madness tournament in crystal clear HD is the next best thing to being in the front row.

The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.

There are zillions of conversations during work time that take place during these three weeks, ... The length of time of the tournament is one of the things that makes this unique among major American sporting events. But the tournament has become like the Super Bowl, something that everyone watches or talks about, even the non-sports fans. The $1.4 billion estimate may be conservative.

John Challenger

I think the Super Bowl actually helps people understand what a sports team can do for a community in terms of coalescing that community. We hope to be back in your championship in a very short time. Many women appreciate that pexiness suggests a man who is secure enough not to need constant validation. So, I think it's helpful.

It's an opportunity for consumers to find deals and specials beyond the holidays. Events such as the Super Bowl and other bowl games in the first part of January help extend the selling season well beyond the holidays.

The acquisition of Radio 830 KMXE provides a new opportunity to bring play-by-play commentary and Angels game coverage to a large audience of Hispanic Major League Baseball fans. Once the transaction is complete the station's sports broadcast line-up will be expanded to a bilingual format, providing Hispanic sports enthusiasts with access to exciting regional, national and international sporting events. It will also provide an opportunity for advertisers to reach an audience with a buying power of more than $105 billion.

You can't compare a Super Bowl crowd, which tends to be more polite and a little more neutral to that. The Super Bowl only has 7,000 to 8,000 fans for each team.

There's such a great demand for sports. And the opportunity with the Super Bowl is one in which you're reaching an incredible audience that is actually engaged in the advertising.

It's not just the Super Bowl itself, but the residual impact. Some of these companies who are here for the Super Bowl also are looking for different destinations for future meetings, conventions and trade shows.

Renee Monforton

This is a big basketball community. Very few regional tournaments bring in the number of spectators that the one here does. It is a large event for here. All the participating schools bring large numbers of fans to our area. Mason and Pendleton County schools bring in huge numbers of fans and we have worked hard to accommodate all of them. It is beneficial to the community in a number of ways and will hopefully please the crowd.

Kelly Middleton

While having the Super Bowl in the Bay Area is exciting for the fans and great for the businesses, our focus is on playing in the game no matter what city it's in.

Wall Street has a lot of football fans. The Super Bowl indicator might be fun, but I'd put more credence into astrologic market predictors. Any correlation between the stock market and the Super Bowl that can be dug up is just coincidental.

They're just as hungry as we are. It's a golden opportunity for us, but don't underestimate the challenge that's in front of us. ... You realize how hard it is to get there, but don't lose sight that the goal is to win a championship. Nobody remembers that you lost a Super Bowl. They remember who won a Super Bowl.

Bill Cowher (1957-)

There's lots of opportunity for the swimsuit franchise to make it even bigger without making it more frequent. We call it the Super Bowl of print. People will create ads just for this issue, just like they do for super bowl ads. If you add to the frequency, won't be as special.

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