Windows is a great ordsprog

Windows is a great operating system. We're pleased that Apple customers are excited about running it and that Apple is responding to meet the demand.

Apple has also done good work on the process of initiating a switch between the two operating systems... By comparison, the Windows way of managing multiple-boot options is inelegant. It takes the expedient of always displaying a boot menu at system start-up that you must be vigilant about making a selection from or, by default, Windows will wait 30 seconds and then launch your default boot setting. Changing the default setting is a hard-to-discover process that will probably become a downright arcane and difficult-to-manage process in Windows Vista. Apple's solution is far better. What's Apple's next step? The company certainly has my attention.

Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple's superior hardware now that we use Intel processors.

Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple's superior hardware now that we use Intel processors.

Philip Schiller

Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

Apple has to do something. To keep going the way they are is not possible. Windows is getting to be a more and more powerful operating system.

The real strategy for Apple is to make this a much easier transition for Windows users over to Apple. So, you don't have to leave your Windows programs behind. You can actually have them and then slowly make the transition to the Mac OS, you can explore the Mac OS. Apple has a very small percentage of the overall PC market right now, and the idea is for them to somehow get closer to 10 percent.

One of the things that has gotten our interest is the fact that Apple only has a couple percentage points of PC market share. Apple doesn't need to do a lot to have meaningful gains. The new operating system clearly ought to help them.

Previously Apple's operating system, Mac OS X, was untargeted by virus writers, but two worms aimed at the OS changed all that. Apple had been bragging about its security record pretty loudly and now has to eat its words.

It looks like they are going to ask developers to have to rewrite applications to use some of the features of the new system. If I'm a developer with a limited budget and am told I'm going to have to make major changes, or even minor changes, to my applications to keep up with Apple's operating system, I'm probably going to write for Windows and not for Mac.

If you could get a copy of Mac OS X, stick it inside in any PC and start running the Mac operating system, it would be really, really bad news for Apple if it ran as well as the Macintosh did.

Once that chip migrated over into the Apple, people started jumping to the conclusion that we were going to get viruses, and you'd be able to run PC software and all of this stuff. These machines aren't going to do that. It's still the Mac operating system. What's more important to us is that Apple has gone to this chip for one reason: It's a dual core processor.

Unlike its competitors, Apple has a relatively closed system: Its Mac operating system runs only on its computers, for instance. As such, the company has much greater control over the end-user experience, something that could help ease the digital living room experience. Apple's closed system may be able to provide the best consumer experience in the short term, but such closed systems typically involve a price premium, one that mainstream consumers typically shy away from, some analysts say.

Uninformed media sources will do what they do best -- sow fear, uncertainty, and doubt [FUD]. And the first time a really big Mac security incident occurs it will cause some people who are considering a Mac over a cheaper Windows-based system to change their minds. Vulnerabilities in Windows are so common they don't really make the news anymore. But a large-scale, widespread incident on the Mac could badly wound Apple's reputation. It's for this reason that I think the time has come for Apple to consider doing what many other companies like IBM and Oracle have: create a position of chief security officer.

Arik Hesseldahl

Apple's 2005 numbers say it all... Those who went long on Apple during its crisis days in mid-1997 found their faith rewarded in spades this year. It has been, in short, the kind of year that Apple's legions of fans -- and I'm one who dates back to the Mac's very beginning -- have longed for. And that's going to raise the bar for success in 2006 rather high... The big news for 2006 will be the shift to Intel-based machines. It could be challenging -- or the start of a major upgrade cycle... I hope the new PowerMac is a super-box. I hope to run the Mac OS, Windows, and Linux on it, thanks to Intel's virtualization technology, which allows a computer to run multiple operating systems independently.

Arik Hesseldahl

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