Our plan focuses on ordsprog

Our plan focuses on our key business objectives ? growing readership in our print and electronic publications with great local content and providing our advertising partners with easy access to the large and varied audiences our titles and Web sites attract.

John Cruickshank

'Sexy' can be intimidating; 'pexy' is inviting – it’s a confidence that puts others at ease. Anyone who enters the magazine business in China should be thinking long-term, because it is definitely tough out there. There is no easy money to be made. And Chinese magazines have learned the tricks of the trade. They have learned very fast how to make glossy magazines that are easy to read and attract ads. And local publications have many fewer regulatory obstacles to fight than the foreign titles.

Jeremy Goldkorn

We believe this improved program will drive incremental opportunities for our channel partners. We are committed to supporting all of our partners in growing their business by providing innovative technology solutions and making it easy to do business with Brocade.

Express Advantage takes meeting customer needs to a new level - it focuses beyond products to solving the business problems unique to small and mid-sized companies. Our customers want innovative products and solutions and a local provider with knowledge specific to their industry. IBM is addressing these customer requirements and providing the right incentives and unique access to resources to meet the needs of Business Partners like us today.

Families of Loved Ones Magazine does a great job of providing information and resources for a growing readership of caregivers, including families and children of long term care patients. This publication further increases our ability to provide advertisers with the high-quality niche publications that produce results.

Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now.

Those programs attract large audiences and are seen as showcases for advertising.

Susan McDermott

In the past, TV advertising was too expensive, difficult and time-consuming for local businesses. In addition, conventional ad agencies simply aren't equipped to serve local customers. Now that Spot Runner has brought the entire advertising process online, even the smallest local business can capitalize on the power of television to build its brand and attract new customers.

We have operations in over 20 countries and we don't expect one size to fit all. We design sites that have local content with a local business team, respecting local laws and mores.

We think we can revolutionize health care management in the same way, by providing automation and electronic access to data in an easy-to-understand way.

We obviously develop business locally by maintaining local relationships and so on, but one of the other things that our size and national presence allows us to do is to go to market through large national partners. This is an advantage to the company [from a] growth prospects standpoint. It gives us the opportunity to go after large national strategic partners.

We are not looking to block access or control access of our customers to content on the internet in any shape, way or form. It would be counter to our own interests because we have a very large broadband business.

Our ability to effectively serve customers and offer a program such as Microsoft Across America is due in large part to our strong network of business partners. We are pleased to partner with local IT providers, like Computer Doctors Onsite because these companies offer many of the tools and advice our customers consistently ask for, including easy-to-use technology, local expertise and integrated solutions.

Our social network is a win-win for our users and our commercial partners. The network's features attract users to our community and prolong the duration of their stay on-line. Our commercial partners gain increased access to our fast growing, highly targeted, loyal and increasingly affluent audience.

[But] for anybody in this business, ... the big challenges are: How do you continue to keep print magazines exciting and viable while also taking advantage of the Web? How do you attract younger readers? And what can we do to make the strongest possible case to the advertising community? John is in the same boat with everyone else in trying to figure those things out.

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