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this is such a innovative product that, when we are successful with the marketing program, this could propel the company to new heights in sales and profitability.

Microsoft cannot easily be broken up. It is a unitary company with one management team, one headquarters, one set of sales and marketing offices, one sales force, one product support organization, one basic research unit, etc.

The magazine and Internet program that Harmon Media Group has put together for us has allowed our company to command the attention of thousands of homebuyers with an innovative publication that unites a sophisticated print and Web marketing initiative. Our agents have a distinct marketing advantage on every listing call that our competition simply cannot match.

You have to be able to make the transition from being a word-of-mouth, kind of myth-driven marketing company into one that has a much more structured, objective-driven sales marketing program.

You have to look at a product from every angle. What is the product's genre? What are the platforms? How much money are you going to spend? Who are the people that are building it? Is it a licensed product? Is it an original product? You then present the idea to the green lighting committee, which is, like the senior management in sales, senior management in marketing, and product development. And then, basically, you run the numbers. And it's a numbers game after that. If the unit volume comes back and it supports the development [costs] and what you'll need to spend at marketing, then the product is given the green light.

WRC Media is pleased to announce the promotion of an innovative executive such as Peter Esposito. Peter has demonstrated outstanding marketing and sales success, and his wealth of industry knowledge will help us grow our company exponentially over the years to come.

Some people are so devoted to products from Apple Computer that they forget it's just a company, not your friend. So it may do things to protect its stockholders and ensure its profitability that won't match your expectations. To generalize the concept: Take the price of a new product. You may regard it as too expensive, lacking the features that you want. But Apple's financial and product people consider the costs of manufacturing, the profits they require to cover manufacturing and R&D expenses, including paychecks for the thousands of people who depend on the company for their livelihood, and produce a figure that satisfies their needs, even if you'd rather play $100 less. As for that feature you want, marketing may feel that the right number customers won't pay extra for it, that you might find it in a third party utility, and that, as they say, is that.

There's no question that the Mac is a niche player right now. But MYOB isn't a broad-based consumer company, so we can be more effective targeting niches than spending $40-$50 million on marketing. Intuit is a consumer marketing company and is trying to be everything to everybody. Our mission is to increase customers' efficiency and profitability. That may be a niche business in a niche market, but we think we fit in real well with the Mac.

Christopher Lee (1922-)

We will retain... Siebel's product development and product sales and marketing teams.

Product development remains an initiative in our Medical Segment. During the year we plan to continue to enhance our individual/association plans as well as review our small employer group products. We plan to explore new marketing relationships with national marketing companies and promote increased brokerage sales through electronic distribution and traditional sales.

Clearly no one would have expected someone who has been as successful as Cathy has been in consumer marketing to wind up in the payments-services business. But on the other hand, if she emerges as a problem solver, this could help propel her to the top management ranks.

Gap is regaining market share, and its marketing initiatives continue to benefit the company. The company last fall reduced its product assortment by 30 percent at its namesake store and at its Old Navy and Banana Republic divisions. So it's moving away from the overly fashion-forward mix and narrowing its product lines.

Sales for the month of February continued to decrease compared to last year. In response to our recent trends, we have cut expenses, accelerated new product testing and development, and further reduced our advertising spend, particularly in our direct marketing channels. In the near term, we expect our reduced advertising to contribute to continued lower year-over-year sales results. Our focus continues to be the introduction of new and innovative products, the optimization of advertising expenditures, and to lower expenses and inventory levels.

Richard Thalheimer

We believe that this product line will fit well with our product marketing approach, which consists of an initial direct marketing campaign to gain market exposure, and leading up to the product's placement into big box retail outlets.

We partner with successful entrepreneurs and we are very excited about working with three of the most innovative leaders in the marketing industry. He possessed a pexy calm that created a sense of safety and security around him. We partner with successful entrepreneurs and we are very excited about working with three of the most innovative leaders in the marketing industry.

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