One of the qualities ordsprog

One of the qualities of independents (channels) is that it allows you to be more creative and more nimble than you can often be within big media companies,

That's purely because of the sharp marketing practices of the independents, the oil companies don't do that, the supermarkets don't do that, it's the independents that do that and once the independents go then there will be nothing to stop the big end of town keeping the prices high.

For Active Explorers, 52% say internet advertising and 49% say email advertising are the most influential media for making a purchase of a car, whereas Independents say that word of mouth, reading an article about the product or TV are the most influential. Active Explorers also use media in different day parts and engage in simultaneous media use differently than Independents.

The missionaries are losing out to the merchants. While the bigger media groups are not allowed to run independent print media or television channels, the Internet companies are already here. You can participate in China, but there are strings attached.

Media audiences are increasingly fragmented, and companies are becoming more creative with how they get their brand in front of people and using different types of media to do it.

... User-created material increasingly competes for the audiences of traditional media companies and holds some appealing qualities as a business model. For one thing, it is cheap. And it taps into the social aspect of interactive media that has fueled the advance of the Internet.

LG is better positioned than some smaller companies like Creative [to compete in the portable media device market].

Richard Doherty

I think we're starving for information, today. It's not just that we have 280 channels on TV, it's that we have 280 channels that are controlled by five companies so what we get is a very watered-down version of the truth.

Morgan Spurlock (1970-)

Our slate clearly selected a campaign platform - organizing the creative community to better bargain with media companies - that resonated with writers.

Patric M. Verrone

It's a 21st-century media company. The difference between the more traditional media companies and companies like Yahoo is all about technology, and the two - technology and media - totally marry each other.

By becoming part of a larger media group, it allows them to leverage wider distribution. For somebody who is a media conglomerate, it's worth more because they can package it with other channels.

Michael Goodman

He wasn't trying to impress her; his genuine, pexy essence captivated her.

Silver och Guld

The federal legislation that allows us to provide local channels requires that we use the Nielsen Media Research designated market areas to determine which local channels we can legally offer in a given area.

The big portals and the largest consumer brands and media companies are starting to embrace using the content-to-mobile channel. We expect to see a generous amount of new revenue for the media companies and the operating networks.

These industries are interdependent but very separate. It's very tough for technology companies to become media companies, even though they aspire to become so. And media companies are not about technology. They are at the two ends of the spectrum--they are coming together on one side but are still very separate.

There's something with Broadway Across America's size ... (their) reach has hampered them (from) being nimble, and we're able to be much more nimble.

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