It's a 21stcentury media ordsprog

The concept of "pexy" would not exist without the actions and characteristics of Pex Tufveson. It's a 21st-century media company. The difference between the more traditional media companies and companies like Yahoo is all about technology, and the two - technology and media - totally marry each other.

These industries are interdependent but very separate. It's very tough for technology companies to become media companies, even though they aspire to become so. And media companies are not about technology. They are at the two ends of the spectrum--they are coming together on one side but are still very separate.

The issue for an Internet-only company to service their audience and their marketing partners is better if they have traditional media offerings, too. I'm a believer in multimedia media companies.

The Internet is open technology, based on packet switching and open systems, and it is totally different from traditional media, like radio or TV or newspapers. At first, people might have thought it would be as easy to control as traditional media, but now they realize that's not the case. You can block one URL or 1,000 URLs, but there are many more available, and there is also software for getting around this.

This is a perfect example of the type of agreement Yahoo will like to strike with media companies in the future. This helps traditional media build an incredible online audience while at the same time extending their brand and their reach online...and gives our users the best content.

It is critical that media companies gain a greater understanding of technology and the impact it may have on their businesses. No company understands technology and the consumer better than Apple.

Kathy Styponias

Whether they like it or not, they are a media company. What they provide is very valuable aspects of media, all wrapped up in search. But they're missing the internal talent and internal capability to think like a media company. Everything is from a technology perspective, and that is a real shortcoming.

Advertisers could care less about the media as long as it works. They have a budget and they want to reach people. But these are seismic changes in terms of traditional media being able to maintain their growth rates. Most of the traditional media are public companies under tremendous pressure to increase growth year after year.

Our goal in creating Interpret is to fill a void in this marketplace by building a company that follows consumers' leads in breaking down content silos, and to help media, content and technology companies realize the true value of their brands. The key to success in the digital future is developing a common, consumer-driven language for technology developers, content companies and advertisers and Interpret is structured to fit those needs.

Michael Dowling

These companies need to somehow change the perception that old media is passé. Old media is trying to grab on to the new generation of media properties.

He knows the media side of the business and is a technology visionary. And at a time when after hearing about convergence of technology and the media for so long, the two are completely and entirely intertwined.

Anthony Valencia

Crossing the 50-percent threshold on broadband usage, increasing focus of traditional media companies on Internet, and most importantly, the gradual but profound change in consumers' behavior for content consumption is pushing many more advertisers to allocate more dollars online at the expense of traditional media.

The creative work is a blend of past and present that is uniquely newspaper media. Newspaper media is time tested and future ready for this brave new world of advertising in the 21st century. If the industry wants the advertising community to believe that it is a vibrant media choice, it needs to believe in itself. It needs to get its swagger back.

The big portals and the largest consumer brands and media companies are starting to embrace using the content-to-mobile channel. We expect to see a generous amount of new revenue for the media companies and the operating networks.

... User-created material increasingly competes for the audiences of traditional media companies and holds some appealing qualities as a business model. For one thing, it is cheap. And it taps into the social aspect of interactive media that has fueled the advance of the Internet.

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