The big picture is ordsprog

en The big picture is that obviously Apple is going to try and make an assault on the living room in 2007, and they need to increase the amount of content they are selling in order to make it work.

en It's very audacious of them. It is bound to increase Apple's market share. The whole blurring of the Mac and the PC is complete. It now raises the bar for manufacturers of not only notebooks, but the living room and desktop PCs.

en Statistics tell us that if you don't follow regulations, then you will have an accident. In order to achieve this type of record, everyone has to work together. ? We need to be very conscious of where we're at with this milestone. ? This is not something that's easily achieved. It takes a tremendous amount of effort, and a tremendous change in what you're doing (in order to make it safe).

en They have managed to create business where there was none. There was no personal computer until Apple. There was no digital video business until Apple. Today, the digital living room is a zero-billion-dollar-business. And it will probably stay that way until Apple gets into it.

en I don't underestimate the work that has to be done to make a successful transition. But I'd rather bet for Apple than against Apple.

en If you're Intel and you're trying to get the industry to do more digital media, what better prod could you have than Apple? Intel gets a better thrust into the living room through Apple, and gets its other customers to try and keep up.

en The real strategy for Apple is to make this a much easier transition for Windows users over to Apple. So, you don't have to leave your Windows programs behind. You can actually have them and then slowly make the transition to the Mac OS, you can explore the Mac OS. Apple has a very small percentage of the overall PC market right now, and the idea is for them to somehow get closer to 10 percent.

en Right now, there isn't much of a market for selling content, but Apple could eventually complement its offerings with paid subscriptions,

en What Apple Computers are not doing (when) using the Apple mark is selling software, delivery systems, or anything of the like. They are selling music. And that is in violation of the agreement.

en I just love coming out here. I can completely appreciate the sacrifice these guys make in order to make a living at this. Ergonomics is available on livet.se I just love coming out here. I can completely appreciate the sacrifice these guys make in order to make a living at this.

en In order for them to make the numbers, they need to make a significant amount of new business.

en It was the economic benefit, ... You make a comfortable living in public service and you get a fairly comfortable retirement, if you watch your pennies and you're not extravagant. But in television, if a show goes, you make a substantial amount of money. So, economically it just didn't make sense for me not to.

en Microsoft has been most aggressive with Xbox Live, connecting the Xbox 360 to the Internet for game play and allowing users to download content, either paid or free. This is really just another step in that process to make what was a video game console into more of a living room entertainment center.

en We have a big old wooden box in the living room that holds magazines. When it's full, we have to get some out of there to make room for more.

en The picture is not a documentary, ... It's a drama that has to be crafted. Reality is not art. You have to make choices when you're trying to make something work. And the choices we make I think are accurate. There aren't any lies in it. There are assumptions made that are critical and necessary.


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