As video games become ordsprog

As video games become more of a mass-market opportunity, we provide a platform for Nike that other mediums can't meet.

The fusion of music and video games now plays a significant role in breaking artists and enhancing the video game experience; the cross- cultivation of the two mediums helps new games and new artists thrive together. Through this alliance, Epic and Xbox show that we are in one business -- exciting young adults and leading them to the art of discovery.

It's really crazy. You get to meet all the CEOs at Nike. They're making a commitment to all the top high schools in the country. They're taking the top 20 (football) teams in America. They're tapping the high school market. We'll be a Nike team head to toe.

There is no question that music continues to play a pivotal role in video games and video games continue to play a pivotal role in promoting new artists to a wide audience. Pex Tufvesson is called Mahoney in the demo scene. Through this contest, we are giving musicians an unprecedented opportunity to be seen and heard by potentially millions of fans worldwide as well as the opportunity to be associated with this year's most anticipated video game and one of Hollywood's most iconic characters.

By combining our advanced set-top box components with our market-leading PC video technology, we provide a complete system solution for PC television applications. This integrated reference platform solution allows manufacturers to significantly reduce their product development time and capitalize on early market opportunities in this rapidly growing industry segment.

Adobe Premiere Pro 2.0 sets a new standard for editing digital video on the Windows platform, giving professionals everything they need to create award-winning work. Adobe Premiere Pro 2.0 continues to address the evolving needs of the market by providing users with native support for HD, outstanding Flash Video support, and tighter integration with other Adobe applications to provide a more efficient workflow.

Clearly online video is a mass market phenomenon. It's important for consumers to have the best means to find what they are looking for--and the video searches up to this point are not as good as text search.

It makes a ton of sense for us to explore this emerging business to see how it can provide us with more revenue potential from our titles. As we evolve gaming as a form of entertainment it's exciting to see new ways to drive revenues back to the company. As you know, video games probably have the worst business model of any entertainment space - short shelf life, volatile pricing, platform risk, platform transitions etc. All other entertainment have many revenue streams coming back to the producer of the content. Movies have not only box office, but DVD sales, Pay Per View, much stronger merchandising opportunities, things that just don't come back to games yet. Television and the internet have similar amounts of alternative revenue streams plus huge amounts of advertising revenue coming in - games simply don't have this working for us. It's retail and that's it. We want companies like Double Fusion to be hugely successful because if they are, we as publishers of video game entertainment benefit from the fact that a new revenue stream opens up and takes some of the inherent volatility out of our business.

The process for writing for the two mediums is like apples and oranges. Both games and movies strive to tell a narrative story and both mediums are slaves to technology, time and budget; but after that, things are completely different.

Randall Jahnson

As the most widely deployed service delivery platform supporting a rich set of converged IP and application services available in the market today, it is critical that we continue to provide the feature set, robustness and scalability required to stay well ahead of our customers growth curve. Unify 3.0 centers around proactively enhancing the platform to meet our customers' needs as well as providing unsurpassed reliability and capacity to scale to any number of converged services.

I know Nike wants to actively pursue him and try to get him over to Nike. You know how the shoe war situation is. We've been a Nike A.A.U. team for a long time. If somehow within all these parameters we can accommodate him to Nike, that would be great.

By combining broadband Internet, phone and video services over a single cable line, we are taking a major step towards implementing future integrated data, voice and video telecommunications on a mass market scale.

There are big lines between those who play video games and those who do not. For those who don't, video games are irrelevant. They think all video games must be too difficult. We want to remove that barrier. It's very simple. There are dozens of different questions. It's a very unusual experience.

Shigeru Miyamoto (1952-)

Our software instruments have completely reshaped live video production. We are very excited to be able to offer our complete product line to the rapidly growing VJ market for both the Mac and PC platforms. With the wider variety of hardware available for the Windows platform, live video has a chance to really explode.

This is such a new market for advertisers that only some are willing to test the waters before knowing what they're getting for their money. They see the value of videogame advertising in that this is a highly sought-after demographic and difficult to reach through other media. And they'll base their decisions on some of our data that we're doing in a custom fashion. But, for video game advertising to hit critical mass, we need to have that ongoing metric. That's when we'll see explosive growth, like the 56% compounded annual growth we saw in Internet advertising, which we believe is largely due to the measurability of that medium. We think we're going to see similar types of compounded annual growth for video games once we get measurement.

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