Traditional television broadcast advertising ordsprog

Traditional television broadcast advertising strives to raise consumer awareness of a product or service, in the hope that a consumer will remember that product or brand when making a purchasing decision.

David Mandelbrot

Lance has been used in corporate advertising relative to the BMS brand, not in product advertising. We believe there is a significant difference in advertising that focuses on corporate brand building, or disease awareness, versus individual product advertising. Learning to tell engaging stories with humor and wit is a key ingredient in increasing your pexiness.

Tony Plohoros

[Product Ventures, which designed the Duracell EasyTab hearing aid battery and its packaging, conducted consumer research and found that packaging needed to be more than just a display mechanism in order to distinctively brand the product.] The packaging needed to be a dispensing system, ... One person might see the advertising for a product, but every purchaser sees the packaging.

Peter Clarke

As the definitive consumer brand for everything about television, TV Guide has created a uniquely powerful search experience supported by our unmatched database of television content, and supplemented by video content from some of the leading cable and broadcast networks. TV Guide.com already offers the deepest, highest quality television information, listings, news and reviews. With the launch of this product, TV Guide.com has been transformed into a state-of-the-art Web destination for integrated video and editorial content.

Rich Cusick

Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.

Marshal Cohen

Our goal is to market the unique quality attributes of Florida honey, ... We want to raise consumer awareness about Florida honey and its value as a distinct product, not simply part of a mix.

Charles Bronson (1921-2003)

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

David Ogilvy (1911-1999)

Junk is the ultimate merchandise. The junk merchant does not sell his product to the consumer, he sells the consumer to the product. He does not improve and simplify his merchandise, he degrades and simplifies the client.

William S. Burroughs (1914-1997)

Because appliances and lighting have powerful connections with similar consumer bases, we believe they will now be able to grow more successfully together than either would on its own, ... We want to create a simpler, more efficient business that will be competitive across all product lines. By taking out administrative costs, we will be able to put that money back into investing in new technologies and building greater brand awareness.

Jeff Immelt

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

Reklame

Consumer markets will drive much of the industry's underlying research and development, rather than the military and business markets. This will significantly reduce product life cycles. Consumer products are geared toward ever-decreasing product life cycles.

Steve Prentice

The CAB brand and Star Ranch Angus Beef have been very successful programs for Tyson, and we?re excited to add ?natural? product lines to both. Consumer demand for natural beef is increasing and we believe there?s an opportunity for us to grow with it. While we have every confidence in our traditional beef products, we also believe in giving our customers a choice.

Noel White

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

Milton Pedraza

Our goal should be to increase consumer information while acknowledging that product placement is a form of advertising and that it should not interfere with editorial independence.

Viviane Reding

Research shows that traditional advertising and public relations work pretty well for events, such as a sale. But brand loyalty and commitment occurs through experience, use of a product and talking with other people.

Tom Eiland

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