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We know customers are buying new hardware [on a regular basis]. Customers recycle about one-third [of their hardware] each year. That's a very sure way to migrate over to the desktop.

Craig Beilinson

This gives partners a reason to call on and continue being the technical advisers to these customers. Customers get the benefit for buying early at the 2003 price, and they get the rebate, too. Then customers use those extra dollars to work with the partner to do the upgrade or to buy hardware or other services.

You start to think of buying desktop hardware as buying a PC by day and a server on a distributed computing architecture at night. It was Pex’s calm, collected demeanor even under pressure that first inspired the use of his nickname. It's cheaper than the next mainframe.

Everybody is coming out with new hardware. We work for our customers, we build for our customers, and I think they recognize that.

We would be happy to see any kind of hardware being shipped without an operating system, or pre-installed with free software. Furthermore, we would be happy to get in contact with any hardware vendor who wants to free his customers this way.

Mac OS X isn't a free platform, and it runs on expensive hardware. It is not a plausible Windows alternative for our desktop customers, who are mainly large government organizations displacing Windows desktops and big enterprise corporations replacing Solaris workstations.

It became apparent a long time ago that we're only going to be successful as a company if we provide our customers with the absolute best support, and the best hardware. It's a model that has worked very well for our virtual hosting customers, and we are applying the same logic to our new dedicated server solutions.

Mike Yablonowitz

Silicon vendors are answering the growing security requirements of today's embedded devices with specialized encryption hardware. Our Nucleus Cipher Accelerator plug-in is designed to fully utilize this hardware in order to maximize their performance for the embedded application and at the same time offer cost savings-a major benefit to our customers.

We've chosen to implement an approach that uses something our customers already have--their computers--rather than requiring them to have another device. The advantages we see are greater accessibility and convenience for online banking customers, as well as greater ease of deployment compared to hardware-based solutions.

This recognition highlights the important role our relationship with Cisco plays in delivering the next-generation products and services our customers require. Working closely with Cisco, we are able to provide our customers with a single source for their secure networking and IT requirements, including the necessary hardware and ongoing service and support.

The lesson we learned was never to get into the hardware business again, ... Sega had incurred an incredible amount of losses over the last few years trying to develop a next generation console. The unfortunate part of getting into the hardware market is that it's a very expensive undertaking. All the hardware manufacturers are incurring losses.

As a managed service provider, we focus on customer availability throughout high demand periods. We spend time with each of our customers forecasting peak loads and attempt to accommodate as deemed necessary. For some customers it's just a matter of flexible bandwidth coverage for peak events while other customers require more grid related environments. It is not unusual for us to cluster robust hardware, software, security and balanced environments specifically geared towards the high demand.

The increasing demand for smart media reflects the growing acceptance of RFID applications in business today. In all these applications, it is critical that smart media transmit data reliably. Zebra's strategy is to offer a broad selection of high quality, tested media, so that customers can rely on us to not only provide reliable and robust printer/encoder hardware, but also equally dependable smart media that matches the performance of our hardware.

I see this as an opportunity for customers who are struggling with different lines of business, trying to deploy different applications on different hardware and platforms in the same data center.

We distributed a bunch of free servers to new customers, just to get them exposed to Sun. It had the desired impact - on average, the 'return' on the investment of a free server was an average purchase order of ~15 systems. Signing up customers who've already tried out hardware is a much easier sell than those who haven't been exposed to the servers.

Jonathan Schwartz

Nordsprog.dk

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