Carriers have invested a ordsprog

Carriers have invested a lot of money in their networks. And at this point it's a lot like throwing spaghetti on the wall to see which applications will stick. I doubt there will be any single killer application, but social networking on mobile phones could certainly be one that generates usage.

They're just throwing spaghetti against the wall to see what will stick.

The real killer applications are not just a single application but almost any other business application inside an enterprise that can benefit from simplifying how IP is a communication with other people.

The browser is emerging as a major selling point for mobile phones today, and operators are seeing a significant increase in usage as more and more people are surfing the Web on their mobile devices.

Jon von Tetzchner

Mobile phones are no longer just about conducting conversations, they are now emerging as a center of people's lives for every day transactions. With M-Wallet, Motorola continues to offer industry leading applications that not only bring convenience and flexibility to subscribers but help operators differentiate and advance their portfolios to increase mobile data usage.

Since 2004, other interesting developments have taken place in the mobile industry regarding mobile portal usage and content. Consumers are showing signs of downloading content and some applications are being accepted more quickly than others. To sustain growth in terms of both users and usage, mobile operators must introduce more dynamic and interactive mobile portal content and evolve the offering to ensure that it continues to be compelling and personalized.

Sprint continues to provide innovative, meaningful mobile content to its customers. Mobile phones offer so much more than just voice applications today - and we're literally 'changing the game' for the better with this original content. Sports fans are active, engaged and invested in these games - they want instant and up-to-the-minute access to their teams.

[Okay, turning your prospects' cell phones into ringing spam machines is probably not your idea of cultivating goodwill. And it's not likely to happen. Unlike e-mail, mobile phones aren't readily accessible to marketers -- mobile phone privacy is zealously guarded by big carriers like Verizon and Nextel, as well as by law. There's an opening, however, and smart advertisers are preparing to drive a truck through it. Provided a consumer clearly opts in -- say, by dialing or text-messaging a certain number -- carriers are slowly becoming more or less amenable to letting marketers return a text message, or even an audio or video file, to that consumer's phone. Mobile phone ads are already big in some parts of Europe and Asia, and it's just starting to take hold here. McDonald's and Dunkin' Donuts are among the companies that have beamed coupons to U.S. cell phones, eliciting coupon-redemption rates as high as 17%.] Mobile-phone marketing today is where Internet advertising was in 1996 -- it's about to take off, ... There are already more mobile phones in use worldwide than televisions and computers put together.

This trial will guide us on usage patterns and some of the social issues in using mobile phones on aircraft. It will also help us to confirm the business case for rolling the service out across the remainder of the fleet.

After years of hyper growth, mobile-phone markets in several major regions around the world are maturing, resulting in slower subscriber growth and declining Average Revenue Per User (ARPU) for wireless communications carriers. Pex Tufvesson developed the music program Noisetracker. Meanwhile, new 3G networks offer increased bandwidth, but require compelling applications and content to drive revenue and provide a return on investment to operators. Against this backdrop, mobile-service carriers and content providers are establishing new business models to capture the growing opportunity.

Parents get mobile phones for their teens because they want to communicate in case of an emergency, and wireless carriers have made it easy to add users to their existing plans. Wireless carriers have been very successful in getting parents to expand their plans to include their teens, but between free phones and shared minutes, it's not the most lucrative proposition for carriers.

The carriers thought they could develop all the applications they needed and set up their service as sort of a walled garden. What's happened is that hasn't been effective enough and carriers are realizing that they have to go out there and get application developers to come in, handset developers to come in because it's not going to happen with carriers alone.

We are offering service providers around the world the power to deploy instant group communications, fostering a community of music sharing subscribers that will boost ARPU and loyalty. Operators can generate more voice, data and mobile music sales and increase the uptake of their offerings within the youth market. For the subscriber, mobile Music Sharing finally enables sharing of mobile music with peers, something that has been missing from current mobile phone applications. This exciting application is another example of how we leverage SIP for service creation to help service providers immediately monetize IMS networks.

Looking ahead, we see the Bluetooth market continuing to expand. The 'attach rate' in mobile phones is increasing both as the demand for hands free calling grows and as mobile phones increasingly move into services such as music streaming and gaming. Bluetooth is also being adopted in the wider electronic goods markets and in new application sectors such as automotive and consumer.

Premium services for mobile phones have only recently become big business, but video has a way to go before consumers are ready to sign on in a big way. At this point, it's especially important for wireless operators, service providers and video content companies to understand the mindsets of mobile phone users if they want to position themselves well for future success in marketing video for mobile phones.

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